The shopping festival Black Friday, modelled after the biggest shopping event of the year in the US, was kicked off early in Hanoi with many shopping centres and stores offering discounts of up to 70 percent. It is expected to last until the end of this month.

This year, Black Friday falls on November 26 but due to the impact of the COVID-19 pandemic, many retailers, production units and businesses have kick started their discount campaigns early than usual.

Some retailers said that even though the "new normal" state has been resumed, there is a tendency to tighten spending because people are aware that they will have to live with the pandemic for a long time. Thus, in order to stimulate consumer demand, it is necessary for production units and businesses to focus on groups of products that meet the tastes of loyal and potential customers. In particular, consumer service quality should be improved to meet consumers' increasing demand

VietNamNet’s photos of Black Friday events in Hanoi:

Customersare requested to perform medical declaration and disinfect their hands according to the recommendations of the Ministry of Health.

A fashon shop on Thai Ha Street, Hanoi.

Discounts from 10 up to 70%.

A fashion shop on Chua Boc Street.

A quiet fashion shop.

Pham Hai

2021 Black Friday is truly ‘black’ for shop owners

Many retailers say that consumers ate indifferent to sale promotion programs for Black Friday 2021, the biggest sale campaign of the year.