Craft villages benefit from e-commerce

In recent years, craft villages in Ho Chi Minh City have introduced their products on online trading platforms. This has helped the villages trade efficiently and assert their brand value.

craft villages benefit from e-commerce hinh 0

Lai Thieu pottery products (Photo: Home&Garden Pottery)

Visiting the An Hoi bronze censer village in Ho Chi Minh City, you can feel a busy atmosphere right from the entrance by typical sounds of metal hammering.

Tran Minh Toan, an artisan with 50 years of experience, told VOV that there had been a time when An Hoi craft village almost died because of expensive production cost and a lack of skilled workers.

But Toan said after introducing  them on online trading platforms, An Hoi products have become more popular while the market has been expanded and the village is reviving.

“E-commerce has promoted our village and craft.  The promotion has helped us make progress. With such visibility, our sales have increased to 10 products, for example, as compared to 7 items in the past,” said Toan.

This is a positive signal for craft villages in Ho Chi Minh City that they have stabilized the volume of output  in recent years. Most customers from the central and northern regions and abroad have come to know An Hoi items and the village’s facilities through online trading channels.

Lai Thieu pottery village in Binh Duong province has been widely known by its reputation and via social networks like Facebook and other websites. 

Nguyet Anh representing Vuon Nha Gom (Home & Garden Pottery) workshop said the village had more than 200 facilities in the past but the number has now dropped to 20 due to environmental problems. 

 

Some years ago, Lai Thieu pottery craft almost went into oblivion as products were unsold.

Anh recalled “We had already applied e-commerce to our trading but only used the social network Facebook to promote our products. All information on our products, pottery types, and the village’s history are now updated. It is an additional channel for our available on-spot trading helping more people know about Lai Thieu pottery village.”

craft villages benefit from e-commerce hinh 1

A Lai Thieu pottery vase (Photo: Home&Garden Pottery)

The strong development of IT is helping craft villages expand their markets more easily. In the past, they had to depend on trade fairs or trade promotion programs organized by functional agencies to market their products.

Nguyen Huu Phuoc, Deputy Chairman of the Vietnam Craft Village Association, said “Traditional crafts must find ways to adapt to market needs in the context of modernization  in production and distribution. In order to have higher turnover and access markets more efficiently, traditional craft villages should modernize themselves. We hope many businesses in the village can follow this trend.”

E-commerce is contributing to expanding markets, increasing competitiveness, and reviving craft villages for younger generations. VOV5

Knife village retains traditional craft

Knife village retains traditional craft

Phuc Sen village in the northern province of Cao Bang is not a place first-time visitors might want to stay long, as the noise may come as a shock.

Artisans preserve handicraft villages

Artisans preserve handicraft villages

In the Red River Delta province of Ha Nam, there are 164 traditional trade villages which have developed over the years thanks to the preservation efforts of artisans and skilled workers.

 
 

Other News

.
Coronavirus: Moguls and lobbyists get millions in government aid
Coronavirus: Moguls and lobbyists get millions in government aid
BUSINESSicon  08/07/2020 

Kanye West's apparel brand, Jared Kushner's family and Donald Trump's lawyer were among the recipients.

Hanoi emphasising its investment advantages
Hanoi emphasising its investment advantages
BUSINESSicon  08/07/2020 

While Hanoi is making further improvements to call for fresh investment in development of industrial zones to pick up a new possible wave of investment shifts, the problem of how to efficiently absorb the capital must be taken into consideration.

Bank accounts of local advertisers to be drained for Facebook and Google tax arrears
Bank accounts of local advertisers to be drained for Facebook and Google tax arrears
BUSINESSicon  08/07/2020 

Dozens of thousands of local advertisers of Facebook and Google are on edge since the Law on Tax Administration has come into force on July 1.

Fashion rivals continuing to suffer in coronavirus fallout
Fashion rivals continuing to suffer in coronavirus fallout
BUSINESSicon  08/07/2020 

Thousands of dismissed labourers at suppliers in Vietnam has exacerbated the floundering performance of major garment and footwear brands across the globe like Adidas, Nike, and Zara.

Vietnam to increase rice exports to EU under EVFTA
Vietnam to increase rice exports to EU under EVFTA
BUSINESSicon  08/07/2020 

Rice quotas for Vietnam under the EVFTA are expected to push Vietnam’s rice exports up from the second half of this year, according to the Ministry of Industry and Trade (MoIT).

Higher labor productivity: pay rise
Higher labor productivity: pay rise
BUSINESSicon  08/07/2020 

Business owners should be authorized to decide whether minimum wages are raised or not in the year that follows because it is only they who are able to determine whether labor productivity

Vietnamese enterprises: The evidence of inefficiency
Vietnamese enterprises: The evidence of inefficiency
BUSINESSicon  08/07/2020 

While the 2020 White Book on Vietnamese businesses offers only data which can be used for reference, this report points out that the majority of Vietnamese enterprises are very small, and their business efficiency seems to be also extremely low.

Car sales in Vietnam rocket after registration fee cut
Car sales in Vietnam rocket after registration fee cut
BUSINESSicon  08/07/2020 

After the Government’s move to lower car registration fees by half took effect more than a week ago, the domestic car market has picked up.

State budget revenue reaches seven-year record low
State budget revenue reaches seven-year record low
BUSINESSicon  08/07/2020 

The total State budget revenue was estimated to be at VND668,700 billion, equaling 44.2% of the anticipated amount by the end of June, marking a 10.5% drop over the same period last year and the lowest levels since 2013.

Car sales rocket after registration fee cut
Car sales rocket after registration fee cut
BUSINESSicon  08/07/2020 

After the Government’s move to lower car registration fees by half took effect more than a week ago, the domestic car market has picked up.

EuroCham stresses importance of stimulus packages in Vietnam’s post-pandemic recovery
EuroCham stresses importance of stimulus packages in Vietnam’s post-pandemic recovery
BUSINESSicon  08/07/2020 

State financial support for companies hit hard by the Covid-19 pandemic, regardless of the level they are yet, and subject to the Government’s consideration in terms of budget range and macroeconomic stability, 

Private sector involvement proposed in Chu Lai airport project
Private sector involvement proposed in Chu Lai airport project
BUSINESSicon  07/07/2020 

The authority of Quang Nam Province has proposed that private investors be allowed to participate in the construction, management and operation of Chu Lai airport, similar to the investment model adopted for Van Don airport in Quang Ninh Province.

Fitch Ratings says Vietnam outperforms among Asia’s frontier sovereigns
Fitch Ratings says Vietnam outperforms among Asia’s frontier sovereigns
BUSINESSicon  07/07/2020 

According to Fitch Ratings, Vietnam is positioned to stand out among Asia’s frontier and emerging markets this year as a result of its economic resilience and success in bringing the novel coronavirus pandemic under control.

Vietnam’s bond market posts highest growth in emerging East Asia: ADB
Vietnam’s bond market posts highest growth in emerging East Asia: ADB
BUSINESSicon  07/07/2020 

The local currency (LCY) bond market in Vietnam posted the highest growth in the emerging East Asia region, as authorities took fiscal and monetary policy actions to mitigate the economic fallout from the coronavirus pandemic.

China is largest plywood investor in Vietnam
China is largest plywood investor in Vietnam
BUSINESSicon  07/07/2020 

China has invested in 29 plywood projects worth over US$150 million in Vietnam, becoming the country’s largest plywood investor, according to Ngo Sy Hoai, vice chairman of the Vietnam Timber and Forest Products Association.

Customs authority discovers multiple cases of origin fraud
Customs authority discovers multiple cases of origin fraud
BUSINESSicon  07/07/2020 

Country of origin fraud cases, wherein Chinese products bear Made-in-Vietnam labels, are on the rise, with Vietnam’s customs authority recently inspecting 76 cases

Thai firm buys two wind power farms in Vietnam
Thai firm buys two wind power farms in Vietnam
BUSINESSicon  07/07/2020 

The move aims to take advantage of low interest rates to build projects with a quick return on investment.

FIEs displeased with government demand to license internal websites
FIEs displeased with government demand to license internal websites
BUSINESSicon  07/07/2020 

The new regulations of the MIC may affect the policies and assets of private businesses and foreign-invested enterprises in Vietnam.

Amended law alters funding landscape
Amended law alters funding landscape
BUSINESSicon  07/07/2020 

The Vietnamese National Assembly has adopted the new Law on Investment, with new rules in favour of foreign investment, including from the US, which is expected to surge in Vietnam in the time to come.

New investment wave starts despite COVID-19
New investment wave starts despite COVID-19
BUSINESSicon  07/07/2020 

The new wave of foreign investment triggered by COVID-19 and US-China trade tensions is becoming more visible as outstanding overseas ventures are expanded.

 
 
 
Leave your comment on an article

OR QUICK LOGIN