Le Diep Kieu Trang, former country director at Facebook Vietnam, has been picked as general director of the ride-hailing brand Go-Viet, a unit of Indonesian firm Go-Jek.
Le Diep Kieu Trang, who is new general director of Go-Viet – PHOTO: GO-VIET
Trang, also known as Christy Le, said that having seen the success of Go-Jek’s multiservice platform in Indonesia, she decided to join Go-Viet to expand the platform in Vietnam.
“I believe Go-Viet will bring in positive effects for hundreds of customers, partner drivers and service suppliers in Vietnam,” Trang said.
Andrew Lee, Go-Jek’s head of international operations, said that Christy Le was the ideal candidate for the position to help Go-Viet maintain its current impressive performance.
The appointment is part of the firm’s plan to enhance the efficiency of its operations and offer the best experiences to Go-Viet’s customers and partners, Lee said. In addition, it demonstrates the importance of the Vietnamese market to Go-Jek as Vietnam is the first country in Southeast Asia that Go-Jek has tapped into.
“Trang’s experience as a successful entrepreneur has made her the ideal person to take Go-Viet forward,” Lee said, adding that the firm aims to sustain the phenomenal growth it has achieved so far.
On March 20 last year, Trang was chosen as director of Facebook and was put in charge of Facebook’s business development in Vietnam. She resigned from the position last December.
Trang studied at Oxford University in England and at Massachusetts Institute of Technology in the United States at a young age. She was the co-founder of Misfit Wearables and the CEO of Fossil Vietnam before assuming her role as the Facebook Vietnam head.