FMCG keeps growth momentum in Vietnam’s rural areas

Emerging channels contribute two thirds of total incremental spending come from these channels.

In the short term, the fast moving consumer goods (FMCG) market growth in Vietnam is driven by the increase in both volume consumption and the paid price with a slight slowdown in Urban 4 cities but a good momentum in Rural.

In the long term, the FMCG market speeds up in both Urban 4 cities and Rural areas, Kantar Worldpanel has said in a monthly note for October. Urban 4 cities include Ho Chi Minh, Hanoi, Da Nang and Can Tho.

FMCG growth

FMCG growth


Personal Care keeps riding the growth wave in both Urban 4 cities and Rural. Dairy recovers in Urban market while achieving a strong growth in Rural. Noticeably, Beverages suffers a negative performance in Urban 4 cities.
 

FMCG growth by sector

FMCG growth by sector

Instant Coffee remains healthy growth despite the decline of the Beverage segment in Urban 4 key cities. Its growth is driven by the increased volume consumption. Meanwhile, Beer performs well in Rural, enjoying a double digit growth mostly thanks to the up-trading trend.
 

Hot category

Hot category

 

The note shows that emerging channels such as mini stores, specialty stores, online continue leading the FMCG growth in Urban 4 cities. In Rural, modernized street shops, specialty stores and hyper & supermarkets have expanded and recruited new shoppers while wet market shrinks.
 

Retail landscape

Retail landscape

Despite less than one fifth of FMCG spending allocated in emerging channels (online, mini stores, specialty stores), two thirds of total incremental spending come from these channels. It is expected to continue evolving fast and driving the future growth with new formats developing, aided by the advancement of new technology. Hanoitimes

Minh An

FMCG finds new growth momentum in online channels

FMCG finds new growth momentum in online channels

The boom in digital technologies in recent years has sped up the evolution of retail and changed buying habits – providing a new driver of growth for fast-moving consumer goods (FMCG).

Exciting times ahead in F&B and FMCG

Exciting times ahead in F&B and FMCG

Vietnam’s mergers and acquisitions market is abuzz in food and beverages, as well as in consumer goods, as the competitive landscape evolves and rivals reshape their portfolios.

 
 

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