Postman becomes content producer, farmer a streamer

More and more Vietnamese farmers are choosing to sell farm produce through livestreams and e-commerce platforms.

Training in selling goods via marketplaces, writing content, building marketing scenarios, choosing sale channels and livestreaming have helped Vietnamese farmers learn how to become the owners of their business households.

Postman becomes content producer, farmer a streamer

The farmers are keen on getting market information, expanding distribution channels and advertising their products to consumers, building brands and improving business efficiency.

Analysts say that Vietnam’s farm produce made a breakthrough recently after being put for sale online. The solution has created direct connections between manufacturers and consumers across the country, without intermediaries.

The intensive use of e-commerce has also helped businesses and cooperatives improve their competitiveness and enjoy larger sales.

Vietnam Post, with advantages in large network and staff, has been accompanying farmers to boost farm produce sales by creating a professional e-commerce site.

On October 30, Vo So (seashell) signed a cooperation agreement with the Central Coordination Office on New Rural Development on trade promotion of products under the OCOP Program (one commune one product) via Voso.vn as a distribution channel.

The booth for OCOP products is located prominently on voso.vn, and enjoys the best preferential policies of the site. There are officers in charge of taking care of the booth, and support for sales and operation of every supplier.

 

In addition to training courses, workshops under the project to develop the domestic farm produce market via women-owned e-commerce, under the framework of the GREAT project and the 4.0 revolution, have been organized in many provinces and cities, including Son La, Bac Kan, Yen Bai, Lang Son and Hoa Binh.

To date, Vo So has 60,000 suppliers and 70 percent are the suppliers of local specialties. The platform has supported nearly 1,000 suppliers in provinces and cities, including rural and remote areas, in improving knowledge and sale skills.

Hanoi, Ben Tre, Dong Thap, Son La and Thai Nguyen have the highest numbers of OCOP displayed on the e-commerce platform.

In order to make Vietnam’s specialties better known to consumers, Vo So is digitizing local specialties and introducing culture, and promoting local images and their tourism potential.

The coordinates of the tourist attractions, planting areas and supplier facilities will be shown on a map, as well as the production process and videos about the products.

The first version is scheduled to be launched on January 1, 2021 and will be updated regularly with more and more products with OCOP certificates appearing on the map and information to be shared on digital communication channels. 

Duy Anh

E-commerce serves as a gateway for Vietnamese exports

E-commerce serves as a gateway for Vietnamese exports

E-commerce offers businesses, especially small and medium-sized enterprises (SMEs), a direct reach to international customers, boosts their sales, speeds up the marketing process and saves costs, experts have said.

E-commerce M&A activities ready to take centre stage

E-commerce M&A activities ready to take centre stage

As brick and mortar shopping falls in popularity during the pandemic, online shopping platforms took have increased presence among Vietnamese consumers. 

 
 

Other News

.
Banks await more foreign strategic investors
Banks await more foreign strategic investors
BUSINESSicon  22/11/2021 

Several banks are currently issuing dividend paying shares as well as making strong efforts in finding more foreign strategic investors to increase capital. 

Trading value at stock market reaches record high
Trading value at stock market reaches record high
FEATUREicon  22/11/2021 

Cash keeps flowing into the stock market, including during trading sessions when the VN Index falls.

Vietnam's import-export revenue forecast to hit new record in 2021
Vietnam's import-export revenue forecast to hit new record in 2021
BUSINESSicon  22/11/2021 

The Ministry of Industry and Trade (MoIT) has forecast that total import-export revenue this year may reach a new record, at between 640 - 645 billion USD, with a slight trade deficit.

Vietnam – RoK Industrial Park to take shape in Hung Yen
Vietnam – RoK Industrial Park to take shape in Hung Yen
BUSINESSicon  22/11/2021 

The northern province of Hung Yen has issued a decision on the establishment of the Vietnam – Republic of Korea Economic Cooperation Industrial Park (IP).

Land prices rise in suburban Hanoi due to planning rumours
Land prices rise in suburban Hanoi due to planning rumours
BUSINESSicon  22/11/2021 

The Hanoi property market is once again seeing a wave of increased land prices in suburban areas, thanks to rumours of some districts being developed under the model of "city within a city".

Vietnam aims to become a cashless country
Vietnam aims to become a cashless country
BUSINESSicon  22/11/2021 

Vietnam will continue to implement new technologies and policies in its bid to become a cashless country, said banking experts and policymakers in a conference on Friday discussing the current situation of cashless technology in the country.

Hard limit for credit institutions buying corporate bonds
Hard limit for credit institutions buying corporate bonds
BUSINESSicon  22/11/2021 

Credit institutions with a bad debt ratio of more than 3 per cent are forbidden to buy corporate bonds, according to the latest announcement from the SBV.

Will work-from-home continue in post-pandemic Viet Nam?
Will work-from-home continue in post-pandemic Viet Nam?
BUSINESSicon  22/11/2021 

A mixture of online and offline, or hybrid, working is being applied in most big cities in Vietnam.

Vietnam rolls out electronic invoices
Vietnam rolls out electronic invoices
BUSINESSicon  22/11/2021 

The General Department of Taxation started to issue electronic invoices (or e-invoices) yesterday in Ha Noi, HCM City, Binh Dinh, Quang Ninh, Hai Phong and Phu Tho.

Stock market to be turned into main medium and long-term capital channel
Stock market to be turned into main medium and long-term capital channel
BUSINESSicon  22/11/2021 

After 25 years of development, the Vietnamese stock market is playing a more important role in attracting capital, supporting the commercial banking system. 

Vietnam-Australia investment, trade promotion centre inaugurated
Vietnam-Australia investment, trade promotion centre inaugurated
BUSINESSicon  22/11/2021 

Vietnamese Ambassador to Australia Nguyen Tat Thanh attended a ceremony to inaugurate the Vietnam-Australia Trade and Investment Promotion Centre on November 20.

'Revenge shopping', a chance for economic recovery
'Revenge shopping', a chance for economic recovery
FEATUREicon  22/11/2021 

After shopping centers in Ho Chi Minh City reopened, long lines of people were waiting for payment at fashion shops.

EU enterprises in Vietnam optimistic again
EU enterprises in Vietnam optimistic again
BUSINESSicon  21/11/2021 

The leadership of European Union enterprises in Vietnam has become more optimistic about Vietnam’s business environment after the social distancing has ended, and commerce and investment have begun the “new normal.”

Authorities, enterprises collaborate to respond to trade remedy lawsuits
Authorities, enterprises collaborate to respond to trade remedy lawsuits
BUSINESSicon  21/11/2021 

Vietnam is currently facing 208 trade remedy lawsuits, and this figure is expected to increase sharply in the coming time, causing the market share of Vietnamese goods to be at risk of shrinking in many export markets.

Vietnam and the ‘90% economy’
Vietnam and the ‘90% economy’
FEATUREicon  21/11/2021 

While Vietnam's economy is still struggling with difficulties, the world economy is recovering clearly, after a long period of paralysis due to the impact of the Covid-19 epidemic.

Black Friday 2021 launched in HCM City
Black Friday 2021 launched in HCM City
BUSINESSicon  20/11/2021 

The shopping festival Black Friday was kicked off on November 19 in Ho Chi Minh City.

Vietnam wins big tea contract with Malaysian partner
Vietnam wins big tea contract with Malaysian partner
BUSINESSicon  20/11/2021 

Nam Son Co., Ltd and Asia Tea of Vietnam will supply tea to Kong Wooi Fong Tea Merchants Sdn Bhd based in Malaysia under a contract worth up to 2 million USD.

Decrease in in seafood exports expected as a result of new Chinese policy
Decrease in in seafood exports expected as a result of new Chinese policy
BUSINESSicon  20/11/2021 

Vietnam’s seafood exports to China are likely to decrease sharply as Chinese customs are tightening control over imports.

Consumers more prudent with post-pandemic personal finances
Consumers more prudent with post-pandemic personal finances
BUSINESSicon  20/11/2021 

After giving birth to their second daughter, Thanh Van, a 39-year-old office worker in Hanoi, had to quit her job because she could not afford the cost of hiring a babysitter after a 30 per cent pay-cut due to the COVID-19 pandemic. 

Digital transformation to create new growth engine for Vietnam's agriculture
Digital transformation to create new growth engine for Vietnam's agriculture
BUSINESSicon  19/11/2021 

As digital transformation will help overcome most of the weaknesses faced by the local agriculture sector, it should be considered a breakthrough solution for sustainable growth and development in Vietnam.

 
 
 
Leave your comment on an article

OR QUICK LOGIN