Avoiding direct confrontation with big players such as Shopee, Tiki and Lazada, many startups in the e-commerce sector are trying to conquer niche markets.

E-commerce development is improving, but state management in this field is facing many difficulties because the legal framework cannot cover all e-commerce activities.

Express delivery service providers have announced bigger investments in apps and technologies to give better experiences to customers.

The first virtual store has opened in Vietnam, giving more choices to shoppers. However, it is still unclear if it will become a new trend.

Tighter regulations should be applied for people who buy products online under the cash on delivery (COD) form to prevent the situation in which customers refuse to receive the ordered goods.

VietNamNet Bridge - Cau and Ngu Huyen Khe Rivers are dying slowly amid hot economic development and the strong rise of Industrial Zones and craft villages.

VNPost, EMS and ViettelPost, the big players in the forwarding market, are now faced with growing competition from smaller players such as giaohangso1.vn, tochanh.vn and giaohangnhanh.vn which are scrambling for market share. 

VietNamNet Bridge - Vietnamese customers will often order 10 or more products online, but then only pay for one item because of a late change they make to their order.  

VietNamNet Bridge - Domestic banks are struggling to compete with foreign banks, which are powerful in online payment technology, and with businesses applying online payment methods.

VietNamNet Bridge - E-commerce has been developing more rapidly, thanks to the cooperation between online distributors and forwarders on a COD basis (cash on delivery).

VietNamNet Bridge – Online payments now account for only 5-10 percent of total trading value in e-commerce, while payments in cash-on-delivery account for 90-95 percent.