Singer, educator calls creative arts 'the new currency of tomorrow’s world'

In 2010, singer Thanh Bui returned to Vietnamafter living and growing up in Australia. He quickly became a famous singer in Vietnam with many hits.

Thanh is continuing to follow his passion for music while investing in advanced educational models and collaborating with international partners in education.

Singer, educator calls creative arts 'the new currency of tomorrow’s world'

Thanh Bui

Please tell us a little bit about yourself.

I was born and raised in Australia, and started my music career in 2004 as one of four members in the boyband North. I was fortunate to be a Top 8 Finalist in the Australian Idol programme in 2008 and travel the world as a singer/songwriter/producer, which ultimately led me back to Vietnamwhere I released my first Vietnamese single “Lang Tham Mot Tinh Yeu” in 2010.

It’s been an incredible journey of self-discovery being home over the past nine years, and I feel blessed to have worked with some of Việt Nam’s finest talent as a writer, producer, mentor and now, as an educator and arts advocate, promoting Creative Education and Creative Industries in this incredible country.

I believe so strongly in young people and their enormous capacity to bring our nation forward.

Returning to Vietnamwas never something I imagined, having spent my life in Australia. But deep down, I’ve always had this feeling of displacement, growing up in a Western culture during the day, but when I came home to my family, I was Vietnamese. It wasn’t until I came home to Vietnam that I realised it helped me come to terms with my roots – with my identity – with my history.

So music brought me back to Vietnam after Australian Idol, and it’s been an incredible period of my life to gain the respect and recognition of the Vietnamese public, and to have the opportunity to work with Vietnam’s legacy artists but to also contribute to the next-gen of Vietnamese artists.

Vietnamhas given me the base to launch other projects across the region, such as the collaboration with perhaps the biggest band in the world, BTS, and other international artists. So, in terms of dreams, I am fortunate to say most of my dreams have been achieved, but because of that, I feel a deep sense of responsibility to support the arts in Vietnamso that we can truly become globally recognised for our artistry and creativity. Another dream!

Besides the surprise return to Vietnam, you also surprised fans about your decision to invest in education. What inspired you?

I believe that for the region and the world to recognise Vietnam as a nation contributing to the world fabric of the arts and creativity, we must change mindsets.

In Vietnam today, many families and parents do not support their children to pursue careers in the creative industries, and thus, they do not invest in creative education as they would English or mathematics. Understanding that the 4th industrial revolution is upon us, with AI and technology automating many of the industries of today, the one thing that robots can’t be or replace is creativity.

I strongly believe that creativity is the new currency of tomorrow’s world, and I am passionate in redefining the definition of creativity through the education systems that we are building. I have two kids and I believe creativity should be placed at the centre of their learning, so that they can be best prepared today for tomorrow. I hope that through the work that we do, all children in Vietnamwill gain access to creative education.

Why did you choose to invest in education instead of another field?

I believe in investing in the future, and that’s why I chose education, and more importantly, it's my passion and not just a business. I feel strongly that those who invest in education should think more about their ROI (return on investment) as the outcome of student successes and contributions to society, rather than always being skewed towards the bottom line. The children are 100 per cent of Vietnam’s future.

I also believe in investing in infrastructure to support creative industries because I believe there is enormous potential, growth and need in these areas. As part of our group, we contribute to education, arts/culture and media industries because all are intertwined and are important in supporting creativity from the grassroots to industry.

 

Could you talk about some of these educational programmes? What is the criteria of your educational partners, and what are the values and benefits for children and students in Vietnam?

Beginning with the Soul Music & Performing Arts Academy, we have been fortunate to lay a foundation for creative education with the help of our partners in Asia Music & Performing Arts Education, the first iNGO in the arts, and partnering with international examination boards providing curricula and exams to students in Vietnam, such as Trinity College of London, Associated Board, Australian Music Examination Board, Imperial Society of Teachers of Dance, National Association of Teachers of Dance, Alfred’s Publishing and others.

We have also diversified through the founding of Embassy Education. The Embassy Education Group consists of Little Embassy (Little Em’s), the first Reggio Emilia Approach pre-school in Vietnamproviding early childhood education for children aged 2 to 6; Royal Embassy Academy, a K-12 network offering the full International Baccalaureate (IB) programme complete with full arts and sports integration; and Global Embassy, which provides consultation, guidance and support services with qualified and experienced experts for educators, institutions, students and parents.

We chose these products because we believe they are the most top-line education products and vital components that should be part of Vietnamese children’s development. More importantly, one major component is the flexibility of our partners to allow us to contextualise the Vietnamese culture and setting.

For me, it’s not about bringing international education to Vietnam as a turn-key solution – it’s about how we tailor it to the different needs of the Vietnamese child, a philosophy which we call ‘180 degrees East, 180 degrees West’. Our children must understand who they are, their roots and identity, but be armed with the right tools to integrate into the ever-increasing global world.

It's not easy to introduce advanced education programmes to Vietnam, so how did you convince your partners to work with you?

Firstly, through my dealing with many international partners, Vietnamis certainly on the rise, and there is great interest to partner with Vietnammore than ever before, particularly in the education sector. Many potential partners see our growing population as well as the young demographic, and want to come to this market. Therefore, I believe that if you have a vision that is strong and aspirational grounded in authentic core values, that the convincing of partners becomes somewhat easier. That said, the process of convincing our major partners such as Reggio Children, Harvard Project Zero, University of Turku and others has taken many years, and often actions need to speak louder than words, and I am proud that we have been able to deliver on the authenticity of what we do, and its strong community focus on building education capacity not just for elite families but for as many Vietnamese children as possible.

Having been trained abroad, you are introducing international educational methods. What are the strengths and weaknesses of Vietnam's educational methods? What should parents and teachers do to promote these strengths and apply other advanced educational methods?

I believe that the area that Vietnamese education needs to improve is the focus on creativity, and placing creativity at the center of learning. With the onset of the 4th industrial revolution, we know that technology will change and automate a high percentage of today’s jobs. So what kind of world will our children be living in? A world that we do not know exists today.

So learning by heart, learning enormous amounts of facts that one can Google search in seconds, is not the pathway to future success, I believe. It’s how one uses knowledge but, more importantly, as AI takes over the world, truly successful people will see opportunities that don’t exist, be able to adapt when change happens, and be able to conquer and embrace the unknown.

And when one understands that creativity is what leads innovation and science, there is a strong need, stronger than ever before, to place creative education at the centre of our children’s curriculum. And as for the Vietnamcontext, the future will be dictated by parents, and it is vital that they understand that though math and science are important, being able to communicate, collaborate and think outside-the-box is more important to their child’s success, and can be achieved through the integration of creative education in all that the child does.

I think one major strength of Vietnamese methodology is the instilling of discipline in its students. Having taught thousands of children in Vietnamover the past decade, I know they are very hard-working and are driven to achieve success. Discipline and hard work, together with adapting new opportunities to bring in innovative approaches, will no doubt build a stronger environment for learning in this country.

Will you pause your love of music while you focus on investing in education?

My love for music and being creative has never stopped. It’s just been channelled into a different scenario, and this is where one of my passions is to redefine what it means to be creative. When I sit with parents and share more about creativity, many say to me that they are not creative. Many take the definition that one needs to ‘draw’ or be able to ‘play music’ or be ‘artistic’ to be creative. I believe there is a big difference between being ‘creative’ and ‘artistic’, as I believe that creativity happens in all walks of life and in all sectors. But it will take time for a new mindset in this area.

I think at this stage of my life, having spent close to 20 years on stage and in the music industry, I am more passionate about building education and media platforms to promote edu-tainment and supporting the development of an eco-system to promote and build the creative industries so that we can help Vietnamese talents reach their full potential.

But in 2020, I think a few new songs and collaborations may be on the cards!

VNS

 
 

Other News

.
Ethnic ritual reminds people to save water for agriculture
Ethnic ritual reminds people to save water for agriculture
VIDEOicon  11/02/2020 

Tay people in Binh Lieu district, Quang Ninh province live a plentiful and culturally-rich life. 

Lantern Festival in Cho Lon listed as national intangible cultural heritage
Lantern Festival in Cho Lon listed as national intangible cultural heritage
ENTERTAINMENT & SPORTSicon  11/02/2020 

The Lantern Festival on the 15th day of the first lunar month, celebrated by the Hoa ethnic group in Cho Lon (Big Market) in HCM City’s District 5, has been recognised as a national intangible cultural heritage.

10th ASEAN Para Games postponed for second time
10th ASEAN Para Games postponed for second time
ENTERTAINMENT & SPORTSicon  11/02/2020 

The 10th ASEAN Para Games in the Philippines has been postponed for the second time due to the novel coronavirus epidemic.

Vloggers with a new twist on classical literature
Vloggers with a new twist on classical literature
ENTERTAINMENT & SPORTSicon  11/02/2020 

Classic Vietnamese literary works like A Phủ and His Wife, Chí Phèo, Old Man Hạc and Turning Off Light have been given a breath of fresh air thanks to the sensational YouTube videos created by a team of content creators called '1977 Vlog'.

Vietnam eyes 20 berths at 2020 Tokyo Olympic Games
Vietnam eyes 20 berths at 2020 Tokyo Olympic Games
ENTERTAINMENT & SPORTSicon  11/02/2020 

Vietnam has set itself a target of 20 berths at the upcoming 2020 Tokyo Olympic Games, said the Vietnam Sports Administration on February 10.

Netflix stops free trial program in Vietnam
Netflix stops free trial program in Vietnam
ENTERTAINMENT & SPORTSicon  11/02/2020 

Netflix is the most popular movie and TV show service in the world today. Subscribers have to pay a monthly fee to be able to access its films.

Dates fixed for national football leagues
Dates fixed for national football leagues
ENTERTAINMENT & SPORTSicon  10/02/2020 

The national football league schedule has been finalised after a delay made last month because of the continuing novel coronavirus epidemic.

Parasite: Thrilled Koreans hail historic Oscars 2020 win for Bong Joon-ho
Parasite: Thrilled Koreans hail historic Oscars 2020 win for Bong Joon-ho
ENTERTAINMENT & SPORTSicon  10/02/2020 

"We should all really break out all the soju and makgeolli to celebrate with Bong," said one.

Go Dau Stadium to host Vietnam tie against Iraq
Go Dau Stadium to host Vietnam tie against Iraq
ENTERTAINMENT & SPORTSicon  10/02/2020 

Situated in the southern province of Binh Duong, the Go Dau Stadium has been selected as the venue to host a friendly match between the Vietnamese national men’s football team and Iraq on March 26.

Vietnamese film industry faces shortage of talents
Vietnamese film industry faces shortage of talents
ENTERTAINMENT & SPORTSicon  11/02/2020 

As Vietnamese films grow in leaps and bounds, the lack of good-quality film-makers and crews is becoming more evident than ever. 

'Parasite' from South Korea makes Oscar history with best picture win
'Parasite' from South Korea makes Oscar history with best picture win
ENTERTAINMENT & SPORTSicon  10/02/2020 

South Korean social satire "Parasite" won the Oscar for best picture on Sunday, making history as the first film not in the English language to win the movie industry's highest honor.

Vietnam’s futsal team depart for training in Spain
Vietnam’s futsal team depart for training in Spain
ENTERTAINMENT & SPORTSicon  10/02/2020 

The Vietnamese futsal team took a flight from Ho Chi Minh City to Spain on February 9 for a ten-day training course to prepare for the 2020 Asian Football Confederation (AFC) Futsal Championship.

Fine Arts Museum displays works depicting Tet over 70 years
Fine Arts Museum displays works depicting Tet over 70 years
ENTERTAINMENT & SPORTSicon  10/02/2020 

Outstanding artworks in the Vietnam National Museum of Fine Arts in Hanoi allow visitors a vicarious experience of Tet (Lunar New Year) celebrations, which herald the arrival of spring, over the past seven decades.

Vietnam Formula 1 racetrack named after Hanoi
Vietnam Formula 1 racetrack named after Hanoi
ENTERTAINMENT & SPORTSicon  10/02/2020 

The Formula One (F1) racetrack in Vietnam has been named after the capital Hanoi while its nine grandstands take their names from popular destinations from north to south.

French pianist to perform works for the left hand
French pianist to perform works for the left hand
ENTERTAINMENT & SPORTSicon  10/02/2020 

French pianist Maxime Zecchini will play works for the left hand in a piano recital at the Institute of Cultural Exchange with France (IDECAF) in HCM City on February 23.

Vietnamese culture promoted in Saudi Arabia
Vietnamese culture promoted in Saudi Arabia
VIETNAM & WORLDicon  10/02/2020 

A programme highlighting Vietnam’s unique culture is taking place in Saudi Arabia from February 3 to 15.

Entertainment Events in Hanoi & HCMC on February 10-16
Entertainment Events in Hanoi & HCMC on February 10-16
ENTERTAINMENT & SPORTSicon  10/02/2020 

A selection of noteworthy artistic and cultural events to take place in Hanoi and Ho Chi Minh City.

Various activities commemorate the anniversary of Hung Kings’ passing
Various activities commemorate the anniversary of Hung Kings’ passing
ENTERTAINMENT & SPORTSicon  10/02/2020 

A progrmme commemorating the anniversary of Hung Kings passing, the national ancestors, and Hung Kings Temple Festival will be held from March 24 to April 2 at a national level.

Women’s team lose to RoK in Olympics qualifiers
Women’s team lose to RoK in Olympics qualifiers
ENTERTAINMENT & SPORTSicon  09/02/2020 

The Vietnamese women’s football team lost 0-3 to their Korean rivals in Group A’s final match of the Tokyo Olympics 2020 qualifiers in the Republic of Korea (RoK) on February 9.

Co Tu ritual pays gratitude to forest
Co Tu ritual pays gratitude to forest
YOUR VIETNAMicon  09/02/2020 

Expressing gratitude to the forests is an original tradition of the Co Tu in Tay Giang district, Quang Nam province.

 
 
 
Leave your comment on an article

OR QUICK LOGIN