Cultural industries boost economy, heritage and national identity

In the context of globalisation and increasing economic development, Vietnam is looking to develop its cultural industries as a strategic asset for diplomatic and international cooperation, which help showcase the country's identity.

Cultural industries boost economy, heritage and national identity
Long-Boat Race, a traditional festival of the ethnic Khmer people held biennially in the southern province of Soc Trang in the Mekong River Delta. — Photo: phuhunglife.com

The 'cultural industry' is an umbrella term for the combination of those involved in the creation, production, distribution, and consumption of cultural or creative products and the protection of intellectual property.

Professor Bui Hoai Son, director of Vietnam National Institute of Culture and Arts Studies, said with solid cultural and spiritual resources in entrepreneurship, cultural industries were effective in aiding economic growth and innovation.

In a recent article on the Ministry of Culture, Sports and Tourism's online newspaper, toquoc.vn, Son, also a permanent member of the National Assembly's Culture and Education Committee, highlighted that the cultural industries were an important factor in trade and international competition and would help the country build a strong creative economy, particularly in sectors of high economic value.

Cultural industries aid social cohesion through the participation of different communities, social groups and individuals, enhancing the quality and professional operation of facilities as well as organisations in the field of culture, Son said. They provide opportunities to develop talent and create stable jobs, contribute to national GDP, change a locality's image, and build creative spaces in the cities and countryside.

"Strong and dynamic cultural industries will enhance the quality and image of cultural tourism. A developed design industry will promote competitiveness and improve brand names for service and manufacturing sectors. Digital growth will open up new international markets for other sectors such as cinema, and promote cultural tourism," Son said.

"One of the reasons for developing cultural industries is that there are too many talents who have not yet shown their full capabilities, partly because our education system has not equipped people with enough creative skills and knowledge to help them succeed in these industries."​

Cultural industries boost economy, heritage and national identity
The cultural diversity of 54 ethnic groups is an excellent resource for the industry. — Photo congthuong.vn

Son identified a number of challenges in developing such industries in Vietnam, including perfecting cultural institutions and shifting from a centralised management culture to a hierarchical model, well-fitted to the socialist market economy. 

He also pointed out challenges in improving the quality and effectiveness of cultural activities, adding that the level of resources and investment in culture had failed to meet demand and be on par with the role and position of the country’s development.

"There are challenges in the country’s capacity for renovating and renewing the industry of culture and making it more sustainable, some of which exist in the improvement of management and business capacity," he said.

Son highlighted the digital economy, the 4.0 industry and the boom of globalisation as threatening the country's cultural identity, saying the country needed to boost its internal power and uphold its traditional cultural values.

"Globalisation requires Vietnam to regulate the relationship between protecting national cultural values and absorbing the cultural essence of humanity, to strengthen its internal power and stay immunised against 'cultural invasion' from overseas," he said.

Son said much of the workforce did not have access to the relevant skills and expertise to effectively adapt to and operate new business organisations and models in the cultural industries.

At a recent National Assembly meeting, Nguyen Thi Mai Thoa, an NA deputy representing Hai Duong Province's delegation, said that the cultural industry sector produced cultural products and services, and is capable of creating income and jobs.​

Cultural industries boost economy, heritage and national identity
The Thang Long Imperial Citadel in Hanoi at night. The preservation of historic buildings is a key target of national cultural development. — Photo: hoangthanhthanglong.vn 

In 2016, the Prime Minister issued a strategy for the development of Vietnam's cultural industries to 2020, which stated that cultural industries were an important component of the national economy.

Thoa said that in the past five years of implementing the strategy, cultural industries such as tourism, performing arts, cinema, and advertising had made remarkable contributions to economic growth while preserving and promoting national cultural values while meeting the demand for cultural entertainment.

However, she proposed the Government pay more attention to boosting research while supplementing and solidifying the development of cultural industries.

Meanwhile, painter and sculptor Dinh Gia Thang told the Nhân Dân (The People) newspaper that building on such a long history and unique cultural identity and developing fine arts would require many breakthroughs, especially in equipping students with knowledge of aesthetics from primary school level.

“It is necessary to develop a comprehensive architectural infrastructure coupled with the promotion of tourism and culture to attract international visitors,” he said.

 

“It is also necessary to promote the creative values of art and architecture through the creation of magnificent outdoor sculptures and unique architectural works to create cultural highlights in big cities, and permanently display high-value artworks at the Vietnam Fine Arts Museum to attract domestic and international visitors.”

In addition, the artist said it was necessary to promote creativity in the field of industrial arts for the creation of consumer products, both traditional and modern, to bring high economic value.

An online seminar recently held by the Copyright Office of Vietnam in collaboration with the British Embassy and Rouse Law Co Ltd discussed a "Strategy for the Development of Cultural Industries in Vietnam".

Experts shared their advice and experience to help Vietnam better develop and protect its culture.

At the seminar, they spoke about the development of cultural industries in the UK, the experiences of other countries, and lessons learned on state management for the development of cultural tourism, film, fine arts, photography and exhibitions, performing arts and advertising.

 “The cultural industries are a new field in Vietnam. Therefore, we have been facing a number of difficulties and challenges. Sharing with UK experts will be a premise for the Ministry of Culture, Sports and Tourism to accumulate experience and promote the development of cultural industries,” said Trinh Tuan Thanh, deputy director of the Copyright Office of Vietnam.​​

Cultural industries in Vietnam

Cultural industry is a new term in Vietnam, only coming into use over the last three to five years. Since 2016, the term gained greater recognition when the Prime Minister approved a decision on a strategy of developing cultural industries until 2020, with a vision to 2030.

The industries are those that produce tangible and intangible products of art and creativity that can promote wealth through using cultural values and producing knowledge-based products and services.

The development of such industries plays an important role in economic growth, promoting national identity, creativity, and innovation while empowering the nation in the age of globalisation, digitisation and increased competition, as well as taking advantage of cultural resources in growing the economy and building international prestige for the country.

Over the years, Vietnam, particularly in the management of culture and art, has not seen the importance of the industry to the economy in marketability, international integration or the development of art and culture. Often, the cultural industry goes hand in hand with the commercialisation of art and culture. 

Cultural tourism as a spearhead

Vietnam has a rich cultural tradition, home to many UNESCO World Heritage sites and cultural legacies. At present, the country has recorded more than 40,000 examples of cultural heritage, with about 10,000 ethnic cultural festivals per year, as well as the customs and cultural cuisines of different regions, all of which provide valuable cultural treasures for tourism.

Such heritage offers many advantages and potential and is a great resource in developing rich cultural industries. It is the inspiration for the creation of cultural products.

There is also a mutual benefit insofar as cultural products promote heritage values, linking them with common cultural values of the community, region, nation and world. As a result, cultural tourism can be a spearhead of cultural industries going forward.

In 2016, the Prime Minister’s strategy set out goals in 12 specific areas: advertising, architecture, software and entertainment, crafts, design, cinema, publishing, fashion, performing arts, fine arts, photography and exhibitions, television and radio, and cultural tourism. Five of these areas are directly managed by the Ministry of Culture, Sports and Tourism.​

​Some sectors have generated significant revenue, such as fashion, cinema, cultural tourism, performing arts. The film industry's revenue in 2019 alone was more than VND4 trillion (US$176 million).

If the country continues to put the right focus on culture, it will be a boon for the nation’s economy, building an even deeper, richer heritage.

Source: Vietnam News

Strategy for Cultural Development to 2030 receives go-ahead

Strategy for Cultural Development to 2030 receives go-ahead

The “National Strategy for Cultural Development to 2030” provides the detailed steps towards improving Vietnamese people’s spiritual life.

Politburo says developing Vietnamese culture is important task

Politburo says developing Vietnamese culture is important task

Developing Vietnamese culture and building a standard value system of Vietnamese people are identified as important and regular tasks of the entire political system.

 
 

Other News

.
Vietnam-China football match to admit 20,000 spectators
Vietnam-China football match to admit 20,000 spectators
ENTERTAINMENT & TRAVELicon  10/01/2022 

The upcoming game between Vietnam and China in the 2022 FIFA World Cup Asian qualifiers will admit 20,000 spectators to the My Dinh National Stadium in Hanoi, or half of its capacity, according to the Vietnam Football Federation.

Vietnam Youth Symphony Orchestra set up
Vietnam Youth Symphony Orchestra set up
ENTERTAINMENT & TRAVELicon  10/01/2022 

The Vietnam Youth Music Institute (VYMI) has just put forward an initiative to establish Vietnam Youth Symphony Orchestra (VYO) with the support and strategic cooperation from Vietnam National Symphony Orchestra (VNSO).

Vietnamese futsal goalie nominated for Best Goalkeeper 2021 globally
Vietnamese futsal goalie nominated for Best Goalkeeper 2021 globally
ENTERTAINMENT & TRAVELicon  09/01/2022 

Ho Van Y of Vietnamese futsal club Thai Son Nam has been nominated for the Best Goalkeeper in the World in 2021 by futsalplanet.com.

Vietnamese tourism flexibly adaptive to revive in new situation
Vietnamese tourism flexibly adaptive to revive in new situation
ENTERTAINMENT & TRAVELicon  09/01/2022 

The number of international tourists to Vietnam in December 2021 rose by 14.2 percent compared to that of the previous month as the country is piloting the welcome of foreign visitors and international commercial flights are being resumed.

VN girls in 100 Most Beautiful Faces list throughout the years
VN girls in 100 Most Beautiful Faces list throughout the years
ENTERTAINMENT & TRAVELicon  08/01/2022 

Vietnam has had three representatives listed among nominees for the annual 100 Most Beautiful Faces throughout the years, formally announced by website TC Candler.

Freedom of choice: Female athletes in ‘masculine’ sports
Freedom of choice: Female athletes in ‘masculine’ sports
FEATUREicon  08/01/2022 

Vietnam’s sport sector has exerted efforts and reaped successful results over the years, with numerous titles earned by female athletes competing in rigorous combat sports or others that require strength and stamina.

First local photographer judges World Press Photo Contest
First local photographer judges World Press Photo Contest
ENTERTAINMENT & TRAVELicon  08/01/2022 

Hanoi native Pham Ha Duy Linh will be one of the five members on the judging panel for the Southeast Asia and Oceania at the 2022 World Press Photo Contest.

Cai luong opera star releases music video online
Cai luong opera star releases music video online
ENTERTAINMENT & TRAVELicon  09/01/2022 

People’s Artist Bach Tuyet, a cai luong (reformed opera) performer, has made waves with a new music video, released on YouTube on January 3.  

Vietnam Puppetry Theatre launches innovative shows for new year
Vietnam Puppetry Theatre launches innovative shows for new year
ENTERTAINMENT & TRAVELicon  07/01/2022 

Aiming to bring new experiences to audiences, the Vietnam National Puppetry Theatre will strive to innovate and create quality puppet plays with high artistic value and new forms of expression.

Renowned food culture helps promote Vietnamese tourism
Renowned food culture helps promote Vietnamese tourism
ENTERTAINMENT & TRAVELicon  07/01/2022 

As part of the Government’s cultural development strategy, Vietnam aims to have three cities in the UNESCO’s Creative Cities Network across many fields, including cuisine, by 2030.

Swimmer Hoang wins 'Best Athlete of 2021' award
Swimmer Hoang wins 'Best Athlete of 2021' award
ENTERTAINMENT & TRAVELicon  07/01/2022 

In a year of highs and lows for Vietnamese sport, swimmer Nguyen Huy Hoang has been voted the best athlete of 2021, after a highly-contested vote by sports journalists around the country. 

Ugandan dancer brings African cuisine to Vietnam
Ugandan dancer brings African cuisine to Vietnam
ENTERTAINMENT & TRAVELicon  07/01/2022 

During the extended COVID-19 restrictions last year, many expats in Vietnam had their lives turned upside down.

HCM City, Binh Dinh reopen to foreign visitors
HCM City, Binh Dinh reopen to foreign visitors
ENTERTAINMENT & TRAVELicon  06/01/2022 

Ho Chi Minh City and the central province of Binh Dinh have received approval from the Government to reopen to foreign visitors this month, the sixth and seven localities to do so.

Cai Rang – A unique floating market in the Mekong Delta
Cai Rang – A unique floating market in the Mekong Delta
ENTERTAINMENT & TRAVELicon  08/01/2022 

The Cai Rang floating market is a unique market in the Mekong Delta that would attract tourists before the pandemic.

Rice - the traditional soul of a nation
Rice - the traditional soul of a nation
ENTERTAINMENT & TRAVELicon  06/01/2022 

In Vietnamese cuisine, steamed sticky rice is very popular among all ethnic groups, as rice has been planted nationwide for thousands of years. 

Green grassland awakes spring
Green grassland awakes spring
ENTERTAINMENT & TRAVELicon  09/01/2022 

The An Hao tourist site is beautiful and attractive in all seasons but its greatest beauty is probably seen at the end of the year. 

An exciting year ahead for Vietnamese sports
An exciting year ahead for Vietnamese sports
ENTERTAINMENT & TRAVELicon  05/01/2022 

After a difficult year, Vietnamese sports have a chance to bounce back at the many tournaments being held over the next 12 months -- fans will hope it was worth the wait. 

A Hanoian dish which originates from Saigon
A Hanoian dish which originates from Saigon
ENTERTAINMENT & TRAVELicon  07/01/2022 

Bun nem ran, deep fried spring roll with white vermicelli, is originally from Saigon, a southern city. However, when it comes to Hanoi, the dish has been considerably modified to suit the taste of Hanoians.

Over 1,700 passengers enter Vietnam on first three days of int’l flight resumption
Over 1,700 passengers enter Vietnam on first three days of int’l flight resumption
ENTERTAINMENT & TRAVELicon  05/01/2022 

As many as 1,753 passengers from abroad came to Vietnam on 17 flights between January 1 and 3, the first three days after the resumption of regular international flights.

One-day trip to Saigon’s suburbs
One-day trip to Saigon’s suburbs
ENTERTAINMENT & TRAVELicon  06/01/2022 

Binh Chanh—a suburban district of HCMC—is an ideal destination for travelers who are nature- and culture-lovers.

 
 
 
Leave your comment on an article

OR QUICK LOGIN