The revenue of Vietnamese fashion brands continuously increases year after year, which shows that they have firm positions in the market despite the presence of many famous foreign brands.

Zara’s revenue reached VND1.7 trillion in 2018, six times higher than 2016 thanks to the Vietnamese people’s preference for fast fashion styles.

The Vietnamese fashion market has been busy in recent years with the presence of big players in the industry.

Uniqlo considers Vietnam a key market which will help it access the Southeast Asian market. However, the strong development of Zara, H&M, Elise and Hnoss will challenge the global Japanese brand.

 Young people's love of fast fashion is coming under the scrutiny of Britain's law-makers. MPs say the fashion industry is a major source of the greenhouse gases that are overheating the planet.

VietNamNet Bridge - The appearance of foreign fast-fashion brands in Vietnam has dealt a strong blow to Vietnamese brands. 

Fashion, fast food, beverage, cinema and retail brands have been opening more and more stores in Vietnam as the retail sector has seen fast growth in recent years.

With significantly improved income, Vietnamese consumers are not only buying more goods, but also spending more money on premium products. 

In the last 10 years, a number of fashion brands have quietly stopped operation or scaled down their business, while a few big enterprises have struggled in the home market amid the arrival of many foreign brands.

VietNamNet Bridge - More than 200 foreign fashion brands are present in Vietnam, providing a wide range of products from mid- to high-end products, which hold 60 percent of the market share, according to the Vietnam Retailers Association.

VietNamNet Bridge - Many foreign fashion brands have entered the Vietnamese market, creating stiff  competition in the market for local brands.

VietNamNet Bridge - As more and more foreign fashion brands flock to Vietnam, domestic companies have been forced to change their business strategies to survive the competition.

VietNamNet Bridge - The opening of a number of foreign fast fashion brands in Vietnam have lowered the already small market share held by Vietnamese brands.