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VN suppliers struggle for places in supermarkets
It is becoming more and more difficult for manufacturers and suppliers to distribute their products via supermarkets.
The underground power of supermarkets
Transporting goods to supermarkets is an arduous journey for manufacturing enterprises, especially small and medium ones.
Supermarkets to develop private brands
VietNamNet Bridge - Despite great potential, private supermarket brands are not developing rapidly as retailers and manufacturers are trying to avoid direct confrontation.
Manufacturers become ‘hired workers’ for distribution chains
VietNamNet Bridge - Many manufacturing enterprises have lost their brands and the market, becoming outsourced workshops for retailers.
The “soft power” of supermarkets
Displaying goods at supermarkets is the quickest way for manufacturers to develop their brands and expand the distribution networks.
