Vietnam’s smartphones strive to gain foothold in global markets

Vietnamese mobile phone producers have begun efforts to make inroads into global markets when they have made debut several types of their products in other countries recently.

A Vsmart smartphone of the VinSmart company (Photo: VinSmart)



The Bkav Corporation launched Bphone 3 andBphone 3 Pro in Myanmar on July 4.

Director General of Bkav Myanmar Le Quang Hiepsaid at the launch that they debut Bphone 3 in the country with a view toproviding a high-end smartphone series that is comparable to their rivals’products and sold at affordable prices.

Shortly after the debut, the two smartphoneshave hit the shelves of nearly 100 stores across Myanmar at 499,000 MMK (331USD) for Bphone 3 and 699,000 MMK for Bphone 3 Pro.

Customer service will be provided at the sametime with attractive data packages under the cooperation between Bkav andMytel, a telecom service supplier invested by Vietnam’s Viettel group inMyanmar, Hiep said, voicing his belief that Bphone will meet different demandof local customers.

The firm noted it had spent six months workingwith Myanmar partners to adapt their products to local customers, trainemployees and build an exclusive customer service process for local buyers.

Meanwhile, VinSmart, an affiliate of Vingroup,rolled out Vsmart smartphones in Myanmar on May 29. In the initial stage, itsells the Joy1, Joy1+, Active 1 and Active 1+  models at prices ranging from 2.6million VND (112.5 USD) to nearly 6 million VND.

These products will be distributed throughnearly 1,500 stores of Strong Source, a major consumer electronics retailer inMyanmar, along with Mytel branches and the website Shop.com.mm of Alibaba.

On March 20, VinSmart unveiled its products inSpain, where Vsmart smartphones will be sold at nearly 90 stores of MediaMarkt,the biggest consumer electronics retailer in Europe.

At this debut ceremony, Deputy Director Generalfor marketing at VinSmart Nguyen Thi Bich Phuong said Spain is the firstforeign market of her company and also the gateway for them to enter Europeanmarkets. -VNA

 
 
 
 
 
 
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