SMS campaign launched to support the poor

The Ministry of Information and Communications, in collaboration with the Ministry of Labour, Invalids and Social Affairs and the Vietnam Fatherland Front has launched a text message campaign to pool support for the impoverished nationwide.

A text message campaign was launched topool support for the impoverished nationwide.


The campaign, entitled “Join hands for the poor”, is part of the activities torealise the nation’s sustainable poverty alleviation, and respond to theInternational Day for the Eradication of Poverty and the Day for the Poor inVietnam (October 17).

Supporters can join the programme by texting “VNN n” to 1407 from 00:00 ofAugust 19 to 24:00 of December 31. Each mobile text message will contribute atleast 20,000 VND (0.86 USD) to the impoverished.

For more detailedinformation, participants can call 19001530 or access the website

The money raised from the campaign will be used to help the poor residing inareas facing special socio-economic difficulties, and ethnic minority groups.

The programme is scheduled at the Cultural Friendship Palace at No.91 Tran HungDao Street, Hoan Kiem district, Hanoi, and will be broadcast live on VTV1.

According to the multi-dimensional poverty standards during 2016-2020, Vietnam is nowhome to 1.3 million impoverished households, or 5.23 percent of the totalpopulation, and more than 1.23 million near-poor households who need help tostabilise livelihoods.

During 2016-2018, some 13.8 billion VND (595,400 USD) was mobilised by SMScampaigns through the National Humanitarian Portal 1400.-VNA

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