The US Cable News Network (CNN) has conducted an estimated 703 broadcasts promoting Vietnamese capital city of Hanoi from June 3 to August 31, reported the Hanoi Department of Tourism.
The broadcast contents were two different 30-second promotional videos: “Hanoi – Vietnam’s heart” and “Hanoi - the cradle of heritages’, which were produced by CNN during 2017-2018.
The programmes aim to introduce the history, culture, the land and people of Vietnam’s capital city to international friends.
The videos have been broadcasted simultaneously on CNN International channel in Asia-Pacific, Europe-Middle East, South Asia and North America.
The total number of broadcasts is estimated at 703, including 298 times in June; 203 times July; and 202 times August.
Hanoi selected CNN for a two-year multiplatform partnership that evolved from the introduction of Hanoi as an ideal travel destination to explore the city's heritage, culture and history.
The move aims to increase awareness and consideration of Hanoi as a must-visit tourist destination.
The series will be aired 60 times in 2019, of which each of the four aforesaid contents will be run 15 times.
US Cable News Network (CNN) will continue to introduce Hanoi’s beauty to international audiences as part of a MoU on media partnership between the two sides during the 2019-2024 period.