Da Nang plans to diversify its international tourism source markets next year but will still pay close attention to the Chinese and South Korean markets, sources said.
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At a recent meeting held by the municipal Department of Tourism to discuss the city’s tourism promotion plan for next year, Nguyen Xuan Binh, deputy director of the department, noted that the city wanted to develop the tourism sector in a sustainable manner.
South Korea will still be a major market for the city’s tourism sector, Binh remarked, adding that South Korea might open a consulate office in Danang this month.
Meanwhile, Cao Tri Dung, chairman of the Danang Tourism Association, stated that despite the decline in the number of Chinese tourists visiting Danang, China remains a large source market.
It is important to work out solutions to attract more tourists with strong spending habits and longer stays from the northern neighbor.
According to Nguyen Thi Hoai An, deputy director of the Danang Center for Tourism Promotion, to diversify the city’s tourism source markets, the city will maintain its traditional markets, such as Japan, South Korea, China and other Southeast Asian countries, and tap potential markets, including France, Germany, Russia, Australia, North America and India.
Danang will offer South Korean tourists cultural and historic tourism services, tours to beaches and healthcare tours.
As for Chinese visitors, the city will focus on the big spenders from major cities such as Beijing, Shanghai, Shenzhen, Chongqing and Chengdu. The main tourism products will be tours to tourism destinations, shopping centers and casinos.
Meanwhile, the city will provide tours to beaches, cultural heritage sites, rural areas and traditional craft villages to Japanese tourists, especially young travelers and retirees.
The city will also attract tourists from Southeast Asian countries with direct air routes to Danang, such as Thailand, Malaysia, Singapore, Indonesia and Cambodia. In addition to tours to beaches and cultural heritage sites, meetings, incentives, conferences and exhibitions (MICE) tours will be offered.
Tourists from potential source markets tend to spend large sums and stay for a long time in the city, so MICE tours and tours to beaches and rural areas are appropriate.
Tran Hoang Linh, director of Vietjet in central Vietnam, proposed the Danang authorities boost cooperation with airlines to execute tourism promotion programs more effectively.
At the meeting, representatives of travel firms also made proposals to develop the city’s tourism sector.
Nguyen Van Tai, chairman of Necotour, said the city should learn the needs of tourists from new markets. Further, tourism promotion program should encourage the participation of tour operators, hotels, airlines and media companies.
Meanwhile, Nguyen Thi Cam Thanh, head of the sales department of the Danang International Airport, proposed improving Danang’s infrastructure and services. SGT
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