Tourism creates thousands of jobs and helps drive the economic and social development of the country. For some provinces like Hung Yen, leaders are focusing on forming policies to boost the sector's growth. An Vu reports.
The main gate of Nom Village. Tourists flock here during spring.
Deputy director of Hung Yen's Department of Culture and Sports Pham Van Hieu recently led a trip to some of the province's budding tourism destinations.
The first location the group stopped at was Nghia Trai medicinal herb village, which is located next to Highway 5 about 20km from Hanoi.
As a so-called good-natured and idyllic village, Nghia Trai is like a country girl hiding from the vanity fair. It has long been known for plain simple herbs like perilla, and marjoram, as well as precious floral medicine such as chamomile, gold money herb and hedgenettle.
|Nom Village in Dai Dong Commune is an attractive travel destination during spring. Photo courtesy of Hungyen Tourism|
Arriving at the village, the aromatic smell of the herbs hits you at once.
Sitting next with a balmy cup of chamomile tea, Tran Tat Thi, the village chief, told reporters: “Planting, processing and practising medical treatment is a lifelong tradition. All the households here grow medical plants to sell or for family use. Over 70 per cent of the village's land is used to grow herbs.”
And he wasn't exaggerating. The village is covered in plants, which the chief told us all have their own special uses.
“Chamomile can treat headaches and vision impairments, while perilla and marjoram can ease swelling. We use the leaves, flowers or roots, and in some cases, all three, depending on the herb."
"Farmers here have grown herbs from generation to generation. It is part of life here. The great thing about them is they don't need pesticide because they can look after themselves.”
|The ancient architecture of Nom Village is well preserved by the people. Photo courtesy of Thanh Binh|
Farmer Nguyen Tran Trung said although growing medical herbs did not earn him very much, the career had been handed down to him by his father, so he wanted to carry on.
“Big farms can earn decent money, while smaller ones can earn enough to make end meets. From each 360 square metre plot we can earn VND7-10 million (US$300-430). Each tonne of herbs fetches VND5-10 million (US$215-430).”
It is not difficult to grow the plants, but it requires meticulous care and certain techniques to guarantee their quality. After harvesting, the plants are chopped into small pieces then dried under the sunlight or a heater.
Small- and medium-sized households produce 30 to 50 tonnes per year, while larger ones churn out hundreds of tonnes.
The village’s major customers are pharmaceutical agencies in big cities like Traphaco and Bao Long, while some of the produce is exported to China. The village is also known far and wide as a reliable destination for traditional medical treatment.
Nguyen Ngoc Nga, a frequent visitor from Hanoi, said she often orders chamomile from Nghia Trai Village.
“Whenever my children or I develop symptoms such as eyes fatigue after long hours working in front of the computer, I order a package of chamomile. It has become our favourite drink,” she said.
The most obvious proof of the history of the village can be found on a stone stele dating back to the reign of Emperor Ly Thanh Tong (1023-1072), which records the legend of three generals of the Ly Dynasty. After defeating their enemies, they left the army and returned to the land of Nghia Trai to teach farmers how to plant herbs and self-medicate.
Many herbs available on the market are damaged by the sulphur some producers use in the drying process. However, according to director of the Hoa Thien Phu collective Do Thi Hoa, the process in the village is strictly and hygienically implemented.
“The plants are dried naturally or baked in the oven then carefully packaged. With our traditional experience, households have taken good care of drying and preserving the plants for many years without the aid of preservatives,” said Hoa.
|The village chief said over 70 per cent of the village is used for growing herbs. Photo courtesy of Hungyen Tourism|
Herbalist Do Van Oanh, head of the traditional medicine agency Nghia Hanh, said the plants are helpful for many patients than Western medicine, especially for arthritis and sciatica.
“More and more people are turning to traditional medicine. We believe in what we do, and we have successfully preserved this tradition for generations,” Oanh said.
“At the moment, there are 900 people who plant, trade and produce herbal medicine here, accounting for 85 per cent of the population,” Thi added.
The land of temples and pagodas
Our next destination was Nom Village, also known as Dai Dong, which is known for its bronze casting industry, The village is idyllic, quaint and tranquil, and the architecture feels as if it holds the souls of days gone by.
The village is known for its nine-step stone bridge, the quiet Nom Pagoda and its ancient statues, and a market full of specialties.
The village is home to the 200-year-old Tam Giang communal house, nestling under an old tree, with a well covered in moss and a red brick road meandering by ancient houses, creating a calm and picturesque scene.
Nguyen Ngoc Chan, head of the village, said this temple was built towards the end of the Le Dynasty.
“The communal house is a gathering place for people when we hold weddings or funerals.”
Thai Lac Pagoda is also a highlight to explore. It is located in Lac Hong Commune, Van Lam District. Besides Buddhism, the pagoda also worships the God of Van (Clouds), so it is also known as Phap Van Pagoda.
Being built during the Tran Dynasty (1225-1400), the pagoda has undergone many restorations. It bears the typical Tran dynasty architecture, with wooden pillars carved with images of fairies riding a phoenix or playing flutes, and human shaped statues.
Visitor Do Hien Anh said Hung Yen was one of the cradles of national legends and souls. "It is such a tranquil and magical land!"
This trip enlightened me to the many features and unique characteristics of this sacred place. They are still well preserved by the locals and in good condition despite the many years that have passed. More than that, the ancient pagoda with its distinctive style is truly a treasure here. If you have chance, take a trip to see how the spirit of the nation was made.
In 1964, the pagoda was named a special architectural relic by the Ministry of Culture and Information.
Hung Yen is also celebrated for its eco-tourism, with the most well-known being the Ecopark Township. Tourists can experience a fresh, green and multi-architectural space. To serve travellers, Ecopark has set up nine free bus routes to transport tourists from the centre of the capital.
|PICK OF THE BUNCH: Chamomille plants are seen everywhere in the village. Photo courtesy of Hungyen Tourism|
Looking to improve
Deputy director of the provincial culture department Hiệu said the province still had many sites where tourism could be developed, like Hoa Phong handicraft village, Lac Dao rice wine village and Cao Thon incense making village.
“Over the years, many travel agencies as well as the Hanoi Tourism Department and nearby provincial local travel agencies have co-operated with Hung Yen's Tourism Department to organise tours. On these journeys, tourists can feel the fresh countryside air and experience community life and traditional products of the province,” Hieu said.
Although there is huge tourism potential, Hung Yen has failed to make a breakthrough in recent years. According to the director of Sao Mai Tourism Limited Company, Hoàng Phuong Mai, the province was only focusing on spiritual tourism, which mainly attracted visitors in spring. Meanwhile, many tourists have a huge interest in simply exploring.
“The province has many advantages which need to be explored. There must be a connection between the local government and tourism agencies to create more exciting tours,” Mai said.
Deputy chairman of the province’s People's Committee Nguyen Duy Hung said the province would focus on co-operating with regional provinces that were home to big tourism hubs like Hai Phong, Quang Ninh, Ninh Binh and especially Hanoi.
“We need to promote and mobilise investment to propel the province's potential for tourism development.”
“At present, the province is making every effort to boost tourism at the Hien Street National Tourism site by focusing on the cultural values of historical sites such as Hung Yen Street. We are also developing eco-tourism through farming and rural communities along the Red River,” Hung said. VNS
Lying just 30 kilometres east of Hanoi, Nom Village in Van Lam District, Hung Yen Province retains its image as a traditional village typical of the Red River Delta region.
Smart tourism is being applied in a number of tourist attractions in Hanoi such as Bat Trang ceramic village, Thang Long imperial citadel, Van Mieu-Quoc Tu Giam (Temple of Literature - National University) and Hanoi Old Quarter.
Nom pagoda (or ‘Linh Thong Co Tu’) was built under Later Le dynasty (1533 to 1789). Located in Hung Yen province, the pagoda attracts many visitors for its ancient architecture and antiques inside.