Travel companies need to develop unique products that are responsible for the local community and eco-friendly to meet the requirements of tourists.
Vietnamese people, especially those in age groups of 44 and above, are more likely to commit to sustainable travel in 2021, according to the latest survey conducted by a digital travel platform.
Along with Vietnamese respondents, South Koreans, Filipinos, Thais and Indonesians commit to making more eco-friendly travel choices.
The survey entitled “What Matters 2021” found that traveling with loved ones is the top commitment for the Vietnamese respondents aged 18-24, 25-34, and 35-44, while making eco-friendly travel choices was the top commitment for those in age groups of 44-54 and above.
Sustainable tourism has become a trend due to the impacts of the Covid-19 pandemic, Mr. Phung Quang Thang, Vice Chairman of the Vietnam Travel Association said and adding that health problems and risks are primary concerns for Vietnamese travelers.
Therefore, travel companies need to develop unique products that are responsible for the local community and eco-friendly to meet the requirements of tourists, Mr. Thang said.
The survey also revealed that 33% of Vietnamese respondents were interested in spending on traveling more with friends or family and 14% surveyed people are more readily to take spontaneous trips this year.
Regarding what Vietnamese travelers expect in 2021, those aged 18-24 and 35-44 are most looking forward to making a difference this year. Vietnamese aged 25-34 wished to have quality time with their loved ones, while those in age group of 45-54 and 55+ expected to be able to travel unhindered.
“2020 was a year of survival and of making the best of it. Despite all that struggle and hardship, there’s a global desire for travel, connection, meaning and spending time with friends and family. Travel will resume eventually, because, ultimately, the human desire to travel is unstoppable,” said Mr. Tim Hughes, Vice President of Corporate Development, Agoda.
The survey, conducted by Agoda, attracted more than 16,000 people.