Vietnam seeks to attract more wealthy travelers

Affluent travelers who reserve whole resorts, fly to Vietnam on special aircraft, use a private chef, or go to Vietnam on a weekend just to play golf are sought after by travel firms.

News about the 7-day-long wedding of an Indian couple organized at the 5-star resort JW Marriott on Phu Quoc Island appeared in local newspapers for many days.

Vietnam seeks to attract more wealthy travelers

The couple reserved the entire resort, and brought 700 guests, dozens of tons of goods and costumes from India. 

Prior to that, a Singaporean couple reserved a luxury resort in Da Nang for four days where their wedding ceremony took place. Other tourist sites have also been chosen for clients’ special events.

Nguyen Duc Quynh, deputy general director of Furama Resort Da Nang, said more and more luxury travelers have chosen Da Nang, where six of the most beautiful beaches on the planet are recognized by Forbes. 

Quynh said some travelers want chefs to specifically serve them, others order specific Vietnamese dishes and many want to book all the rooms.

Affluent travelers who reserve whole resorts, fly to Vietnam on special aircraft, use a private chef, or go to Vietnam on a weekend just to play golf are sought after by travel firms. 

“These travelers are extra affluent and they want original experiences which can be arranged well so as not to cost much of their time,” Quynh said. “They mostly eye destinations with famous brands, and resorts with international awards.”

Some travel firms have also confirmed that orders of this kind have increased significantly in recent years. 

“The revenue from serving luxury travelers grows by 25 percent per annum. The number of luxury guests is lower, but they bring high revenue,” said Pham Ha, CEO of Luxury Group.

 

Luxury Group designs original tours, based on specific demands and tastes. It once designed a $33,000 tour for a group of three travelers.

Surveys by travel firms found that older people no longer account for the large proportion of tourists in the luxury market segment. Young and middle-aged people now top the segment.

According to ITB Berlin and IPK International, millennials, who are keen on technology, have high education, and grew up with internet and digital media, will be the next targeted clients of the tourist industry.

In 2017, Vietnam’s revenue from tourism was VND541 trillion, an increase of 29.7 percent compared with 2016, including VND316 trillion from foreign travelers, up by 31 percent over 2016 and 60 percent over 2015.

However, while the number of foreign tourists increased rapidly, the average spending of travelers rose slowly. The average spending in 2017 was $1,100, much lower than in other regional countries.


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Kim Chi

 
 
 
 
 
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