Vietnam still faces hurdles in tourism promotion

In 2018, the government approved to establish a public tourism development fund with an initial annual budget of US$4.3 million.

Vietnam still faces hurdles in tourism promotion

Vietnam is unlikely to achieve the target of welcoming 20 million foreign arrivals in 2020 if hindrances on promotion budget and workforce qualification are not removed.

Vice-Head of Vietnam National Administration of Tourism (VNAT) Ha Van Sieu acknowledged that budget constraint is one of the most significant hurdles for Vietnam's tourism sector to expand promotional activities.

So far, only US$2 million has been earmarked for promotional activities, an almost insignificant amount if compared to US$86 million of Thailand, US$130 million of Malaysia and US$100 million of Singapore.

Overall, Vietnam has not adopted a long term tourism promotion strategy, and promotional activities of central and local levels, of the tourism industry itself with other industries have not been harmonious.

As of 2019, Vietnam has established only one overseas tourism promotion office in the Republic of Korea, while Thailand has 28, Malaysia and Singapore have 35 and 23 respectively.

 

According to a representative of VNAT, studying the foreign markets is the first and foremost mission to promote the country’s tourism. Thus, setting up representative offices in other markets is essential.

In 2018, the government approved to establish a public tourism development fund with an initial annual budget of US$4.3 million. The fund’s revenue is sourced from the collection of visa fees (10%), entrance fees (5%) and private sector contribution.

A representative of Hitravel, a tour operator, stressed that besides the sizable budget, the success of tourism promotion depends on the qualifications the human resource, tourist products and market orientation.

Thereby, besides increasing the budget for promotion, Vietnam should concurrently mobilize private resources and establish short term and long term operating mode so as for the promotion activities to become effective. Hanoitimes

Vietnam develops tourism with 'old way' of thinking: experts

Vietnam develops tourism with 'old way' of thinking: experts

The Vietnam National Administration of Tourism (VNAT) is stuck in an old way of thinking, which has not changed over the last 20 years, according to Vu Dinh Anh, a respected economist.

Con Son Islet achieves success in eco-tourism development

Con Son Islet achieves success in eco-tourism development

A clean and unique beauty along with local hospitality has made Con Son, an islet in the southern city of Can Tho, one of the country's most attractive destinations for green community tourism.

 
 

Other News

.
Two Vietnamese landscapes aired on Korean television
Two Vietnamese landscapes aired on Korean television
TRAVELicon  29/01/2020 

The Mua (Dancing) and Thien Ha (Galaxy) caves in the northern province of Ninh Binh were introduced in Battle Trip – a famous TV show of the Republic of Korea (RoK).

Tours connected to swift raising villages in Kien Giang
Tours connected to swift raising villages in Kien Giang
TRAVELicon  29/01/2020 

The Mekong Delta province of Kien Giang is studying the building of a new tourism product on the basis of swift raising in close association with environment protection so as to attract more tourists.

Hon Xuong island offers same beauty as Maldives
Hon Xuong island offers same beauty as Maldives
TRAVELicon  29/01/2020 

The Hon Xuong Island in the southern province of Kien Giang offers the same beauty as the Maldives without the 5-star expense, according to the Evening Standard, a UK based newspaper.

Chuong Pagoda features historical values in north Vietnam
Chuong Pagoda features historical values in north Vietnam
TRAVELicon  29/01/2020 

Chuong (or Bell) Pagoda in the Red River Delta province of Hung Yen bears historical values of the land in northern Vietnam.

Vietnam: Asia’s new leading culinary destination
Vietnam: Asia’s new leading culinary destination
TRAVELicon  29/01/2020 

From simple home cooking to addictive street eats to modern Vietnamese, the delicious diversity of this country’s culinary scene is attracting foodies from all over the world.

Vietjet launches Hanoi- Bali route
Vietjet launches Hanoi- Bali route
TRAVELicon  28/01/2020 

Passengers checked in and received lucky new year gifts from Vietjet.

Ngu Hanh Son welcomes approximately 40,000 visitors over Tet
Ngu Hanh Son welcomes approximately 40,000 visitors over Tet
TRAVELicon  28/01/2020 

Situated in the central coastal city of Da Nang, the Management Board of the Ngu Hanh Son Tourist Area have stated that they received roughly 40,000 tourists during the first days of Lunar New Year, known locally as Tet.

Vietnam’s upscale tourism on the rise
Vietnam’s upscale tourism on the rise
TRAVELicon  28/01/2020 

With new luxury hotels, world-class golf courses, and international entertainment complexes recently opened or set to open soon, Vietnam is shaping up to be one of the most dynamic destinations in Asia with luxury as the fastest-growing segment.

Vietnam to issue evisas to all foreign tourists by 2030
Vietnam to issue evisas to all foreign tourists by 2030
TRAVELicon  27/01/2020 

Vietnam will issue evisas to all foreign tourists by 2030, according to a tourism development strategy recently approved by the Prime Minister.

A view of the spectacular peach blossoms in Nhat Tan Flower Village
A view of the spectacular peach blossoms in Nhat Tan Flower Village
PHOTOSicon  27/01/2020 

Nhat Tan peach tree village in Tay Ho district has widely been considered one of the most picturesque areas in Hanoi for several of the past years. 

Animal coffee shop attracts young people
Animal coffee shop attracts young people
TRAVELicon  27/01/2020 

A coffee shop in Binh Tan District, HCM City has become a popular destination for animal lovers with various types of animals including alpaca.

Hang Bac street - birthplace of Hanoi’s silver jewellery
Hang Bac street - birthplace of Hanoi’s silver jewellery
TRAVELicon  27/01/2020 

Hang Bac is viewed as the “most expensive” among Hanoi’s 36 old streets. In the past, people living on this street relied on three major jobs, involving silver ingot and jewellery making, and money exchange.

Hoi An ancient city seeks ways to improve tourism quality
Hoi An ancient city seeks ways to improve tourism quality
TRAVELicon  27/01/2020 

Hoi An is being challenged by mass tourism, traffic congestion, underdeveloped waste management, vendors, street food quality and poor design and operation of homestays that have badly impacted the UNESCO-recognised World Heritage Site.

Exploring Van Long Wetland Nature Reserve in Ninh Binh
Exploring Van Long Wetland Nature Reserve in Ninh Binh
TRAVELicon  26/01/2020 

Van Long Wetland Nature Reserve in the northern province of Ninh Binh, famous for appearing in the blockbuster film Kong: Skull Island, has retained its pristine tranquility with clouds hovering above soaring limestone pinnacles.

It’s time for cave tourism in Ninh Binh
It’s time for cave tourism in Ninh Binh
TRAVELicon  27/01/2020 

Cave tourism, especially in the Trang An site in the world heritage complex, is one of the focuses of tourism in Ninh Binh province in the time to come.

Local markets in central Vietnam, a magnet for foodies
Local markets in central Vietnam, a magnet for foodies
TRAVELicon  27/01/2020 

It’s often said Con market in the central city of Da Nang is a foodie heaven.

Shaping tourism chains of the coast
Shaping tourism chains of the coast
TRAVELicon  26/01/2020 

The central region looks set to spur on development of urban coastal tourism chains, leveraging the generous presence of stunning beaches, cultural legacies, and the emergence of big brands in the area.

Mui Ne envisioned a top destination in Asia-Pacific
Mui Ne envisioned a top destination in Asia-Pacific
TRAVELicon  26/01/2020 

Mui Ne beach in the south central province of Binh Thuan is set to become one of the most-visited destinations in the Asia-Pacific by 2030

National tourism year significant to Vietnam’s tourism
National tourism year significant to Vietnam’s tourism
TRAVELicon  26/01/2020 

Themed "Nha Trang-Colors of the Sea", the 2019 National Tourism Year ended successfully. Festival activities boosted the province’s tourism development and introduced Vietnam’s sea tourism to domestic and international tourists.

Another Taiwan-Da Nang air route launched
Another Taiwan-Da Nang air route launched
TRAVELicon  25/01/2020 

Taipei-based StarLux Airlines has launched a new air route linking Taiwan and Vietnam’s central city of Da Nang.

 
 
 
Leave your comment on an article

OR QUICK LOGIN