The publicity campaign on Hanoi conducted by the US Cable News Network (CNN) under an MoU with the city has helped attract international holiday-makers to the Vietnamese capital, according to Hanoi’s Department of Tourism.

The CNN team described snake spring rolls, filled with ground reptile meat are “tasty and fresh with herbs found in all Vietnamese cuisine”.

The series will be aired 60 times in 2019, of which each of the four aforesaid contents will be run 15 times.