Vietnam, the second biggest coffee exporter in the world, is experiencing tough days as the export volume has fallen and export prices are among the lowest in the world.

Many foreign coffee chains have failed to secure their positions in the market, but Vietnamese owned chains have reported revenue growth in recent years. But not all of them have made high profits.

More than 500,000 farmers and workers in the coffee industry, which exports several billion of dollars worth of products each year, are concerned about contributions amid price fluctuations.

VietNamNet Bridge - Many farmers have chopped down coffee trees and shifted to durian and fruit trees after incurring big losses with coffee farming.

VietNamNet Bridge - Experts have warned that the number of old and stunted coffee trees is increasing, affecting yield and quality.

Canned coffee is still not a strong sector in Vietnam, but analysts believe that the market will be more bustling with the presence of Coca-Cola.

VietNamNet Bridge - Thousands of cafes have opened in the last three years serving ‘clean coffee’ or ‘100 percent pure coffee’. 

VietNamNet Bridge - Since Vietnam mostly exports raw coffee instead of processed products, the sharp coffee price fall in the world market has had immediate impact on its exporters and growers.

VietNamNet Bridge - As experts affirm that single-serve will be the new trend, Vietnamese producers are gearing up to jump into the capsule coffee market segment.

VietNamNet Bridge - The domestic coffee market in the past was controlled by big players Trung Nguyen, Nestcafe and Vinacafe. But now the competition is stiff, with the presence of many strong brands.

Vietnam, the second largest coffee exporter in the world, is importing more coffee as demand from restaurants, hotels and shops has increased. 

VietNamNet Bridge - There are 150 coffee export companies and over 3,000 merchants who collect coffee beans from farmers to sell to roasters and exporters.

Vietnam’s coffee productivity is three times higher than the average level globally, but the profit that coffee growers pocket is low because of poor competitiveness and unstable output.

VietNamNet Bridge - Though Vietnam is the second-largest coffee producer in the world, it is not earning profits corresponding to its ranking. 

VietNamNet Bridge - Drought and natural disasters have caused severe damages to the 2015-2016 coffee crop and left after effects for the next group.

VietNamNet Bridge - Vietnam is the world’s second largest coffee exporter, after Brazil. However, Vietnam’s coffee export value remains moderate as exports are mostly coffee beans, or unprocessed coffee.

VietNamNet Bridge - Vietnam’s coffee exports may fall by 25 percent this year to 1 million tons, a 20-year low.

Vietnam’s second position on the list of the world’s biggest coffee exporters has been threatened. The country's coffee market share has decreased from 22 percent last year to 18 percent in 2015. 

 Instant coffee producers operating in Vietnam are expected to produce roughly 675,000 metric tons of instant coffee in 2015, according to estimates provided by the Vietnam Coffee and Cocoa Association.