Latest News about Vietnamese brands
Japanese investors have poured billions of dollars to purchase stakes at Vietnamese businesses over the past decade.
The low-cost market segment is a strategy for luxury brands to offset revenue decreases and diversify sources of revenue.
Remittance flows into Vietnam are expected to reach $16.7 billion in 2019, Vice Chairman of the State Committee for Overseas Vietnamese Affairs (SCOVA) Luong Thanh Nghi cited statistics of the World Bank at a meeting yesterday.
The revenue of Vietnamese fashion brands continuously increases year after year, which shows that they have firm positions in the market despite the presence of many famous foreign brands.
The Vietnamese fashion market has been busy in recent years with the presence of big players in the industry.
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More than 100 garments for women and men created by Vietnamese fashion houses and designers will be showcased at the first Vietnam Runway Fashion Week to be held in HCM City this week.
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Home markets are the biggest markets for Chinese, South Korea, Japanese and Amercian mobile phone manufacturers, but this has not occurred in Vietnam.
Vietnamese brands need to pay greater attention to investing in building their brand if they dream of great success.