Vietnamese consumers

After one year, Job security overtook Health to become No.1 concern of Vietnamese consumers.

Vietnam topped the world in terms of having the most avid savers with 72 percent, followed by Hong Kong (68 percent) and Singapore (65 percent), according to the Conference Board Global Consumer Confidence Survey released this week.

Vietnamese consumers, across ages, are tending to use livestream as a way to connect with sellers and gather information about products while shopping from home, e-commerce giant Shopee said in a report.

Vietnamese consumers are some of the most optimistic in Asia during the COVID-19 pandemic, according to American management consulting firm McKinsey’s recent consumer survey.

The COVID-19 pandemic is changing the shopping habits of Vietnamese consumers, many of whom are moving online, experts said.

The Vietnam eCommerce and Digital Economy Agency kicked off the Online Friday 2019 and e-commerce and digital technology experience week in Hanoi on December 5.

Vietnamese consumers are shifting towards healthier lifestyles which include eating and drinking habits.

Once the EU-Vietnam Free Trade Agreement (EVFTA) takes effect, over 99 percent of tariff on goods from both sides will be lifted, a Vietnamese official has said.

Only 32 percent of consumers in Vietnam believe their personal data will be treated in a trustworthy manner by organisations offering digital services, according to a study recently released by Microsoft and IDC Asia Pacific.