VietNamNet Bridge – Many Vietnamese parents have expressed concerns over troubling content in children's comic books which are widely available at bookstores and on internet.  

 VietNamNet Bridge – Anxious over their failure to control what they see as wayward behaviour, Vietnamese parents are willing to consider what would have been unthinkable a few decades ago: professional help.

 VietNamNet Bridge – Many parents have been opting for expensive imported products for their children as confidence in Vietnamese-made products wanes.