Laidon provides consulting services and enterprise solutions for managing master data and data quality. Laidon, a Certified SAP Partner with offices in the US, Japan and Vietnam, created SimpleMDG, which is an SAP BTP cloud-native application for Master Data Governance with over 50 out-of-the-box S/4HANA data models and workflows that support powerful governance while eliminating the need for slow, complex, and expensive customizations.   SimpleMDG provides enterprises with the functionalities to implement business rules, data standards and validations to govern the processes of master data maintenance and delivering data quality. Most importantly, no front-end coding is required.