Job Title Marketing Manager
Department: Marketing and Corporate Communications
Reporting line: Deputy General Manager
HCMC
GENERAL RESPONSIBILITIES:
- Include the following and are not limited to the detailed job specifications contained herein.
- Will be called upon to perform additional duties or job functions that can be performed as deemed necessary for this position.
- Job Description can be changed time to time to meet the business goals and operational realities without advance notice.
SCOPE OF WORK:
Operation:
- Implement and oversee marketing activities to drive traffic and sales turnover for Retailers.
- Develop and execute the Marketing Plan to position the Shopping Centre as a leading market choice, enhance awareness, and build a positive brand image.
Management:
- Recruit, train, and develop the marketing team to ensure job effectiveness.
- Evaluate employee performance and provide career development guidance for team members.
Limits of Authority:
- Responsible for promoting relationships with stakeholders, including retailers and potential shoppers, but major spending and contract decisions require upper management approval.
MAIN DUTIES:
1. Develop Marketing plan:
- Establish and develop overall marketing strategies to attract customers to the shopping centre.
- Develop monthly, quarterly and annual marketing plans to support business activities, events, and promotional programs at the shopping centre.
- Closely monitor, conduct regular reviews and frequently update to maximize the effectiveness of Marketing campaigns/plans in terms of both budget and resources.
2. Budget management:
- Develop and manage the marketing budget, ensuring spending is efficient and effective.
- Evaluate spending performance and provide periodic reports on budget usage.
- Supervise and ensure the payment of marketing campaigns to contractors are carried out on time.
3. PR Management:
- Develop monthly, quarterly, yearly PR plans
- Distribute press releases to the media in reference to specific promotional events, updates, and centre achievements.
- Establish and maintain harmonious relationships with the local business community, city authorities and agencies.
- Adhere to the guidelines of the Savills Public Relations Policy in addition to any requirements of the Landlord.
- Develop relevant marketing content for events, promotional programs, and activities at the shopping centre.
- Ensure the shopping centre's brand image is consistent and prominent across all media channels.
- Manage the PR team to fully carry out their responsibilities and authority to complete assigned tasks and targets.
4. Event management
- Develop monthly, quarterly, yearly Event plans
- Oversee the operation of events & promotions, handling any unexpected challenges that may arise in a professional manner.
- Monitor and manage the budget for each event, ensuring spending is reasonable and within the plan.
- Manage the Event team to fully carry out their responsibilities and authority to complete assigned tasks and targets.
5. Advertising:
- Introduce advertising campaigns promoting the centre events calendar, from inception to completion, within budget restraints.
- Liaise with advertising, promotion & event management companies.
- Digital Media – Drive activity through management and development of media such as website, blogs, forums, and social media.
6. Creative development:
- Lead the ideation, development, and execution of creative marketing campaigns across digital, social media, print.
- Supervise internal creative team or external agencies to create engaging, on-brand content for advertisements, social media. Provide direction, feedback, and support to ensure the delivery of innovative and high-quality work.
- Ensure all marketing materials maintain a high standard of creativity, aesthetics, and brand consistency.
7. Market Research:
- Undertake market research including both qualitative and quantitative research as required to ensure that all marketing objectives are consistent with the findings of the research.
- Research to establish/identify items including but not limited to: Centre’s trade areas, consumer needs and wants (i.e. for leasing and positional purposes), consumer attitudes and perceptions towards the centre, competition, trends and activities, customer demographics, suitability of marketing events to customers’ needs, media recognition, economic activity in the region and how this will impact on the future growth of the centre.
8. Leadership:
- Develop excellent lines of communication with all internal and external stakeholders, including relevant Landlord personnel. Ensuring a good relationship with the landlord to work on reports, proposals, approvals, etc.
- Conduct regular appraisal and review processes with team members.
- Ensure the training and development needs of all staff are addressed.
- Conduct regular team meetings covering upcoming activities and general requirements.
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