The Gioi Di Dong
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iPhone XR and iPhone 8 were the two Apple’s bestsellers in the US in the second quarter. However, they have not caught the attention of Vietnamese iPhone users.
The Gioi So (Digiworld), the mobile phone retail chain, is seeking to distribute office equipment, while FPT Shop is trying online sale models and The Gioi Di Dong (Mobile World) is focusing on its department stores.
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Previous-generation iPhone models have seen prices dropping dramatically over the last two months. A used iPhone 7 32 GB is selling at VND4.5 million, or approximately $200.
The Gioi Di Dong, the largest mobile phone distribution chain, collects nearly VND1 trillion from selling kitchenware, while Vietjet, the second largest in aviation market share, is growing rapidly from selling rice and sandwiches.
In Vietnam, Nhat Cuong and other chains belong to the second-tier group of distributors which sell both official and unofficial imported products, the two segments in the Vietnamese distribution market.