Vietnamese believe that if they buy gold on the God of Wealth Day (the 10th day of the Lunar New Year), that would bring good luck and prosperity through the year.

This year, jewellery companies have produced various kinds of gold products. Since this is the lunar Year of the Buffalo, the buffalo is also widely featured on gold products.

A jewellery firm made a giant buffalo of 868mm tall, weighing up to 20kg.

Gold products featuring the buffalo:

The 20kg buffalo

Bao Phuong

Gold companies brace for rush on God of Wealth Day

Gold demand is expected to surge on the God of Wealth Day on the 10th day of the Lunar New Year, which falls this year on February 21, as Vietnamese believe that would bring good luck and prosperity through the year.