A pack of Omachi-branded noodles made by Masan Consumer, in front of a Vinmart convenient store run by VinCommerce. VinCommerce, VinEco and Masan Consumer will officially merge to create the leading group of retail and consumer goods in Vietnam. (Photo: cafef.vn)

Masan Consumer Holdings is a retail consumer business owned by local retail giant Masan Group.

Vingroup said in a statement that VinCommerce JSC of Vingroup (retail), VinEco (agriculture) and Masan Consumer Holdings (consumer goods) will officially merge to create the leading group of retail and consumer goods in Vietnam.

Vingroup will swap all shares in VinCommerce into shares of the post-merger company. Masan Group will operate the new company, while Vingroup will be a shareholder.

The new company will own a distribution network of 2,600 VinMart and VinMart stores in 50 provinces and cities with millions of customers along with a system of 14 high-tech farms of VinEco.

Both sides are moving forward with necessary legal procedures for the signing of the official deal.

Masan Consumer is one of Vietnam’s largest FMCG companies. It manufactures and distributes a range of food and beverage products, including soya sauce, fish sauce, chili sauce, instant noodles and bottled beverages./.

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