Lantern boat carrying tourists on Hoai River.

The market takes place on Nguyen Phuc Chu Street and is a part of the series of events to celebrate the new year. It is the busiest at night with 40-50 stalls offering souvenirs, hand-made products, street food and agricultural products. It offers a chance for household businesses, co-operatives and various small businesses to exchange experiences and find new opportunities.

To welcome the new year, the businesses and authorities in Hoi An will organise a Wake Up and Visit Hoi An 2021 Programme with a range of activities. It is promised that there will be more check-in locations for visitors with different themes such as the lantern-lit old town, streets and flowers or on the pier and on the boat.

  Hoi An Farmers Market.

Folk games and mini-shows about the history of Hoi An will be offered to visitors. Some other events include rock shows and Hoi An-Danang marathon tournaments.

  A food stall at the market.

Not only will many activities be held on the new year holiday, but they will also be turned into a weekly or monthly event. Some of those events are lantern boat races, fashion shows or river markets.

To celebrate the new year, four and five-star hotels in Hoi An will offer a preferential price of VND500,000 (USD22) per night from January 1 to 3 for the first 1,000 tourists. The fees to Hoi An Memories Show will be reduced by 50% and the tickets to visit Hoi An Impression Theme Park will be waived. Dtinews

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