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MIC plans new solution for ‘clean’ ads on YouTube
After a working session with the Ministry of Information and Communications (MIC), Google has changed its algorithm and refined its censorship unit, but this has not yet settled the problem.
Vietnamese businesses stop advertising on Youtube
VietNamNet Bridge - Saying ‘no’ to Youtube means leaving an advertisement channel.
Using Obama’s images for ads, does Habeco violate the law?
Vietnamese marketing experts commented that US President Obama gave Habevo a golden opportunity to advertise its Bia Ha Noi (Hanoi beer) brand. But Habeco still cannot take full advantage of the opportunity.
Vietnamese businesses don’t regret spending money on branding
VietNamNet Bridge - Businesses in Vietnam now tend to spend big money on media campaigns to polish their images, something they would not do in the past.
Businesses spend big money to advertise products on foreign TV channels
VietNamNet Bridge - Despite tough negotiations and high advert fees, Vietnamese businesses are still willing to pay money to have their brands appear on Premier Leagues.
The cutthroat competition among OTT apps kicks off
Too many firms have jumped into the OTT market, both domestic and foreign, which have spent multi billions of dong to advertise the apps. Only those who can spend money like water can win the competition.
Businesses sparing in ad budgeting
Only spending money on very necessary and highly effective campaigns and using online ads instead of other traditional methods -- businesses have been trying every possible way to save every dong in the current difficult period.
