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Vietnamese government issues decree to get rid of obscene ads

The Government on March 29, 2021, issued Decree No. 38/2021 (or Decree 38) stipulating penalties for administrative violations in culture and advertising which takes effect from January 1, 2021.

Twitter advertising revenue falls, shares drop more than 10 percent

 Twitter Inc (TWTR.N) posted the slowest revenue growth since it went public four years ago, sending shares down more than 10 percent on Thursday

Discounts, advertising spur brisk Apple Watch sales

 Apple Watch sales appear to have rebounded for the holidays from mid-year doldrums on a redesign, price cuts and strong promotions, but analysts say long-term demand has yet to be proven.

Youngsters ready to pay to have their names on Coca Cola cans

 VietNamNet Bridge – Young people in HCM City and Hanoi are eager to have their names or nicknames printed on a Coca Cola can, although they have to pay VND60,000 ($3) for it.

Ad market: Vietnamese battle to gain bigger pieces of cake

At present, foreign ad firms are believed to be the strategists who build creative advertisement thinking for clients, while Vietnamese are just the hired workers to implement the strategies. But things will change soon.

Admicro battles Google in Vietnam

 VietNamNet Bridge – Vietnamese Admicro proves to be “as brave as a lion” when stating that it believes it is completely capable to cope with the giant Google in the field of mobile advertisement.

Local businesses hire foreign PGs to boost beer sales

 VietNamNet Bridge – “Adversity brings wisdom”. Vietnamese businesses, who feel worried about the slow sales of beer products in the economic recession, have decided to hire western PGs.

Blank billboards reveal economic difficulty in Hanoi

In the time of economic crisis when thousands of businesses have gone bankrupt, enterprises cut down spending for advertising. Thus, hundreds of outdoor billboards in Hanoi have become blank boards.

Google’s display ad network will change local ad market

 VietNamNet Bridge – The official inauguration of the Google’s display adnetwork is believed to lead to the re-division of the domestic market.

$1.4b housing loan package faces hurdles

 VietNamNet Bridge – On May 28 the Housing and Urban Development Corporation and Viet Nam BIC jointly broke ground for a social housing project in Ha Noi's Linh Dam new urban area.

NA discusses cap on advertising, VAT reduction

VietNamNet Bridge – Delegates at the ongoing fifth session of the 13th National Assembly on May 21 debated on the draft amendments of business income tax and Value Added Tax (VAT),

Community stirred up by recruitment of 2nd Vietnamese astronaut

VietNamNet Bridge – The information on recruiting the second Vietnamese astronaut appeared in early April and it is being doubted by the online community as the trick of the April fool.

In Vietnam, functional foods advertised as panacea

The market for functional foods is in chaos. These products are advertised as wonderful remedies that can cure all kinds of diseases, even cancer. The price is also “sky high”. Many people have become victims of false advertisement.

The money-making formulas of Vietnamese celebrities

VietNamNet Bridge - Hiding behind the halo of beautiful girls in the Vietnamese showbiz are the two popular “formulars” to make money or to earn fame.

BUSINESS IN BRIEF 9/3

Sectional interest groups face public criticism; Obstacles to competitive electricity market; Hong Kong investors want to take over Lai Vu IP; SBV sure on thinner global-local gold price gap

Firms cynically exploit commendations to target pre-schoolers

 VietNamNet Bridge – Firms are targeting pre-school kids as part of their marketing campaigns by sponsoring traditional commendation certificates for good behaviour.