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Update news advertising
The Government on March 29, 2021, issued Decree No. 38/2021 (or Decree 38) stipulating penalties for administrative violations in culture and advertising which takes effect from January 1, 2021.
Twitter Inc (TWTR.N) posted the slowest revenue growth since it went public four years ago, sending shares down more than 10 percent on Thursday
Apple Watch sales appear to have rebounded for the holidays from mid-year doldrums on a redesign, price cuts and strong promotions, but analysts say long-term demand has yet to be proven.
VietNamNet Bridge – Young people in HCM City and Hanoi are eager to have their names or nicknames printed on a Coca Cola can, although they have to pay VND60,000 ($3) for it.
At present, foreign ad firms are believed to be the strategists who build creative advertisement thinking for clients, while Vietnamese are just the hired workers to implement the strategies. But things will change soon.
VietNamNet Bridge – Vietnamese Admicro proves to be “as brave as a lion” when stating that it believes it is completely capable to cope with the giant Google in the field of mobile advertisement.
VietNamNet Bridge – “Adversity brings wisdom”. Vietnamese businesses, who feel worried about the slow sales of beer products in the economic recession, have decided to hire western PGs.
In the time of economic crisis when thousands of businesses have gone bankrupt, enterprises cut down spending for advertising. Thus, hundreds of outdoor billboards in Hanoi have become blank boards.
VietNamNet Bridge – The official inauguration of the Google’s display adnetwork is believed to lead to the re-division of the domestic market.
VietNamNet Bridge – On May 28 the Housing and Urban Development Corporation and Viet Nam BIC jointly broke ground for a social housing project in Ha Noi's Linh Dam new urban area.
VietNamNet Bridge – Delegates at the ongoing fifth session of the 13th National Assembly on May 21 debated on the draft amendments of business income tax and Value Added Tax (VAT),
VietNamNet Bridge – The information on recruiting the second Vietnamese astronaut appeared in early April and it is being doubted by the online community as the trick of the April fool.
The market for functional foods is in chaos. These products are advertised as wonderful remedies that can cure all kinds of diseases, even cancer. The price is also “sky high”. Many people have become victims of false advertisement.
VietNamNet Bridge - Hiding behind the halo of beautiful girls in the Vietnamese showbiz are the two popular “formulars” to make money or to earn fame.
Sectional interest groups face public criticism; Obstacles to competitive electricity market; Hong Kong investors want to take over Lai Vu IP; SBV sure on thinner global-local gold price gap
VietNamNet Bridge – Firms are targeting pre-school kids as part of their marketing campaigns by sponsoring traditional commendation certificates for good behaviour.