The number of branded products sold by Vietnamese selling partners achieved more than 40% growth in sales – demonstrating that brand investment translates directly to business success.

As part of its 2026 strategic focus, Amazon aims to position Vietnam as a central hub for Southeast Asia’s e-commerce exports, leveraging technology and innovation to drive high-quality export growth.

Amazon’s Project Kuiper eyes nationwide rollout with compact terminals, low-latency broadband, and government backing.

Online exports are reshaping Vietnam’s trade landscape as small brands scale rapidly on global platforms, with some reaching seven-figure revenues in less than a year.

The 'V-Brands Go Global' program will help transform Vietnamese products into global icons.

A former software engineer from Hanoi builds a multimillion-dollar Amazon store from scratch, exporting T-shirts from Vietnam to the U.S.