Vietnamese Tourism Ambassador to the Republic of Korea (RoK) Ly Xuong Can signed an agreement in Hanoi on January 30 with the Vietnam National Administration of Tourism (VNAT) to establish an office to promote Vietnamese tourism in the host nation.

 

Vietnamese Tourism Ambassador Ly Xuong Can 

Under the agreement, which is effective until December 31, 2020, the VNAT and the ambassador will provide information about Vietnam’s tourism to Korean tourists, organise tours to Vietnam, and help Vietnamese agencies and businesses organise tourism promotion events in the RoK.

Can will partner with the VNAT’s Tourism Market Department to build and launch tourism promotion events, as well as provide information about Vietnam’s tourism events, major tourist destinations, and prestigious tourism services. 

He will also inform the VNAT about Korean tourism policies and products, as well as print and issue publications about Vietnam’s tourism. 

Ly Xuong Can, whose Korean name is Lee Chang Kun, was born in 1958 in Seoul. He is the 31st generation descendant of King Ly Thai To and the 26th generation descendant of Prince Ly Long Tuong, who immigrated to the RoK in the 13th century. 

In 1994, he represented the Ly Hoa Son clan in the RoK in returning to Vietnam and visiting his hometown in Dinh Bang ward, Tu Son town, the northern province of Bac Ninh. Six years later, he and his family received Vietnamese citizenship. He became a member of the Vietnam Fatherland Front (VFF) Central Committee in September 2014.

Can was appointed as the Vietnamese Tourism Ambassador for the three year tenure of December 2017-December 2020. 

In January 2019, the number of Korean tourists to Vietnam rose by 23 percent, surpassing China to become the largest source of tourists in the country.