Apple-authorized retailers in Vietnam began delivering the iPhone 18 Pro and Pro Max at 8 a.m. on September 18, but limited first-day supply left many pre-order customers waiting.

Apple’s iPhone 18 Pro and Pro Max could be in short supply when sales begin in Vietnam on Sept. 18. Buyers seeking launch-day delivery may face additional costs of up to $305.

Demand for Apple's new iPhones surged as preorders opened in Vietnam, with one major retailer reporting 160,000 deposits for the iPhone 18 Pro and Pro Max in just 20 minutes.

The iPhone 18 Pro and Pro Max do not go on sale in Vietnam until Sept. 18, but accessory makers are already filling stores with cases, screen protectors and next-generation chargers.

Apple’s first foldable iPhone has arrived with a $1,999 starting price, dividing Vietnamese tech reviewers over whether its new foldable experience is worth the premium over established rivals such as Samsung’s Galaxy Z Fold 8.

Apple’s new iPhone Handoff feature in iOS 27, which lets users share one phone number between two iPhones, is absent from the company’s announcement for the Vietnamese market.

Apple has revealed Vietnam pricing for its new iPhone lineup, with the iPhone 18 Pro starting at around US$1,480 and the top-end foldable iPhone Duo exceeding US$3,900.

Apple’s iPhone Duo will go on sale in Vietnam in October, bringing the company’s first foldable smartphone to the market with prices reaching nearly US$4,000.

Vietnamese consumers can pre-order the iPhone 18 Pro and iPhone 18 Pro Max from 7pm on September 12, with the first devices scheduled for delivery on September 18.

Apple’s first foldable iPhone emerged as the standout device as Vietnamese journalists and tech reviewers tested the company’s newest iPhone lineup in the US.

Vietnamese tech experts say Apple’s first foldable iPhone Duo needs hands-on testing before a fair verdict, while the new iPhone 18 Pro colors impress but higher prices could give buyers pause.

Vietnamese smartphone retailers say Apple has yet to provide information or a sales timeline for the iPhone 18 Pro and iPhone 18 Pro Max ahead of their expected unveiling.

Technology brands continued to dominate sales on Vietnam’s e-commerce platforms in the first half of 2026, with Apple taking the top spot with sales of approximately $154 million.

Apple has officially launched its 2026 Back to School promotion in several Asian markets, including Vietnam, following recent price increases for MacBooks and iPads.

Vietnam has been named one of the key growth markets for Apple’s Mac lineup, as the company reported a record-setting quarter driven by surging demand for its iPhone 17 series.

While January may be quiet, Apple is laying the groundwork for a potentially explosive 2026.

Apple’s newest Vision Pro headset, featuring the M5 chip, is now assembled in Vietnam - marking a significant step in the company’s global production strategy.

Analysts from Nikkei and Bloomberg noted that Vietnam is rising from being an industrial satellite to becoming a technological hub, capable of participating more deeply in engineering design and product validation.

According to Bloomberg, Apple is preparing to launch a brand-new line of smart home devices, which will be manufactured in Vietnam.