Vietnam’s coffee exports dropped by around 20 per cent in the first half of the year.

Vietnam is boosting the growing of specialty coffee in an effort to raise coffee quality and the country’s coffee export value.

As one of the world’s top coffee exporters, Vietnam is shifting its focus to the sustainable cultivation and promotion of specialty coffee, with the aim of improving its coffee brand and quality. 

Starbucks has recognized Da Lat’s Arabica as one of the seven best coffee products in the world and sells it at its 21,000 shops around the world. However, the Arabica growing area in Da Lat has narrowed in recent years.