Tourists enjoy a night performance on the beach of Đà Nẵng in summer. A series of art and entertainment programmes will be promoted on the beaches of the city from June 30 to August 1. — Photo courtesy of Huda

The central city will host a series of events in a tourism promotion programme – Wow Đà Nẵng – at pristine beaches and Sơn Trà Mountains from July 30 to August 1, including amazing festivals in the city this summer.

Vice director of the city’s tourism department, Tán Văn Vương said the programme would offer a check-in space on the beach East Sea Park, kite flying, paragliding, traditional art performances and fashion shows, flashmob zumba, rap shows and DJs, and a wide range of cuisine and local crafts.

Dancers parade in a beach carnival in Đà Nẵng City. Summer tourism promotions have been organised at destinations in the city. — Photo courtesy of Huda

He said activities would be organised on the beaches of Mỹ Khê, Hà Khê, Thọ Quang and Bàn Cờ Mt, Bà Nà Hills from morning to night time.

Fishing villagers, local residents and tourists would join environmental cleaning day on the beach, while music troupes and carnival groups will demonstrate dances, DJs will play on the beach, and there will be a street carnival.

Bà Nà Hills mountain resort would host the Bear Festival and cultural weeks of France and Korea on the 1,500m above sea level entertainment centre, Vương added.

Đà Nẵng Mikazuki Japanese Resorts & Spa had launched a pedestrian bridge as a safe pedestrian route for tourists and a new check-in site for visitors and the local community.

The resort also added more seven outdoor pools at the water park for kids on summer days, he said.

A water bar offers a chill space for tourists on a beach vacation in Đà Nẵng. — VNS Photo Công Thành

The tourism department said two chartered flights from Hong Kong and Guangzhou, China were resumed by low-cost carrier VietJetAir, as well as Vietnam Airlines, adding a hopeful increase in visitor numbers in the high-tourism season.

Earlier, the Huda Beach Carnival 2023 preluded the summer promotion in the city’s beach zone and six central provinces and cities of Quảng Nam, Quảng Trị, Quảng Bình, Hà Tĩnh and Nghệ An from June 30th to August 5th, with sparking beaches with live music shows for up to 10,000 fans each night.

The Đà Nẵng International Fireworks Festival is an attraction to tourists annually, and Mỹ Khê Beach remains the favourite site for water sports activities and arts exchanges, according to the department.

Tourists enjoy beach stays in Sơn Trà peninsula in Đà Nẵng in the summer holidays. The beaches of Đà Nẵng are a favourite spot for families in the summer. — Photo courtesy of Kim Thư

Đà Nẵng, designated a leading Asian destination of the Meeting, Incentives, and Conferencing and Exhibition (MICE) event and a range of other global conferences, hosted 3.5 million visitors in the first half of this year.

The city will be organising an international marathon in August and the ASEAN Student Sports Games at the end of the year. — VNS