VietNamNet Bridge - From late October, Gmobile will be the name for the mobile network of Gtel Mobile, replacing the Beeline brand after nearly four years of existence. Gmobile will focus on the 2G technology.

On the afternoon of September 17, the Global Telecommunications Corporation (GTel Mobile) officially announced new telecom brand - Gmobile, replacing the old name of Beeline network. The new name will be used from October 2012.

Along with the launch of the new brand, Gmobile will change its logo and slogan. However, the two characteristic colors of Beeline brand - yellow and black – will be retained.

Mr. Nguyen Van Du, CEO of GTel Mobile said: "The name BeelineVN will not be used by Gtel Mobile but the new brand will inherit and develop what the old brand has done."

Nguyen Hoang Hai, Commercial Director of GTel Mobile, said that Gmobile will work primarily on the 2G network. It will temporarily "forget" the 3G technology to focus on the new products, attracting users. The goal of the network in the future is not to compete with the three "big" telecommunication networks (VinaPhone, MobiFone, Viettel).

The latest report by Gtel Mobile showed that Beeline network (now Gmobile) has about 3.2 million subscribers, out of a total 120.7 million mobile subscribers across the country.

Compiled by T. Van