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branding

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After mergers, how can Vietnam keep its local brands alive?
Vietnamnet global

After mergers, how can Vietnam keep its local brands alive?

Professor John Quelch explains how Vietnam can preserve regional identity and brand value post-reform.

Private enterprises – driving force elevating Vietnam’s brands on global stage
Vietnamnet global

Private enterprises – driving force elevating Vietnam’s brands on global stage

According to Brand Finance, Vietnam's national brand value reached 507 billion USD in 2024, ranking 32nd globally and climbing one position from the previous year.