The British government on Friday published a tourism strategy that will aims to make Britain one of the top five tourist destination in the world.
This strategy looks to maximize economic opportunities presented by forthcoming events, from the Royal Wedding and Diamond Jubilee to the Olympics and Commonwealth games.
In his foreword to the strategy, Prime Minister David Cameron said: "Our aim is clear, we want to take tourism in Britain to a whole new level and harness the huge potential this area holds to grow our economy."
From cutting red tape on business to visa applications and airport queuing times, planning and infrastructure, this strategy encompasses all the areas that have a big impact on both the people holidaying in this country and the businesses and organizations so vital to the sector.
The strategy builds on the tourism marketing plan launched in January. This plan aims to generate, over the next four years, an extra four million visitors to Britain, who will spend an additional 2 billion pounds (3 billion U.S. dollars) and stimulate the creation of 50,000 jobs.
The prime minister said that with the eyes of the world falling on Britain, this was an unprecedented opportunity to showcase what this country has to offer.
He added that "That is why government has joined forces with the private sector to create a marketing fund of more than 100 million pounds to promote our offering abroad."
"With this strategy, we are bringing a whole new approach to tourism, removing barriers to growth and backing the industry all the way. The challenge now is to make sure we deliver on these plans and make the most of this opportunity to make Britain's tourist industry thrive," he said.
VietNamNet/Xinhuanet