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Business Insider reporter experiences Vietnamese dragon fruit breads

Kate Taylor, a reporter from Business Insider, visited a bakery in Hanoi in mid-February and tried dragon fruit breads. She wrote an article on the newspaper about her cool experience.

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Walking up to an ABC Bakery location in Ho Chi Minh City's District 3, it's clear that the dragon fruit bread is drawing a crowd and turning heads.

 

 

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There was a sizable line of people — most wearing surgical masks — waiting to get their hands on the bright pink bread.

 

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The dragon fruit bread was prominently displayed on signs

 

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Cashiers swiftly handed off bags filled with fives loaves in exchange for 30,000 Vietnamese dong, or about 1.30 USD.

 

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"I nabbed a bag of my own after waiting in line for just 20 minutes, as customers clamored to get their hands on the bread," said Kate Taylor 

 

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Kate retreated inside to get a better look at her purchase

 

 
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The bread is truly, shockingly pink 

 

 

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'Even though it was created to battle the economic impact of the coronavirus, it could have been made for Instagram,' said Kate 

 

 

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Kate said it also smelled delicious — a wholesome, fresh aroma, with a very slight fruity hint 

 

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Taking a bite of the warm bread, she said she was immediately impressed. 

 

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The bread wasn't just a social media stunt — it was legitimately good, with a perfectly crusty outer layer that satisfyingly ripped apart to reveal a flavorful, airy interior.

 

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The dragon fruit isn't overpowering, but adds a very subtle hint of floral fruitiness. 

 

 

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Vietnam is already bracing for the impact of the coronavirus, which is expected to cost billions of dollars in economic damage in the country. 

 

 

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As coronavirus spreads, inventions like dragon fruit bread reveal how companies are being forced to adapt in trying times — and, in some cases, create something new and delicious. 

 

Business Insider/VNA

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