Mobile World to open new retail chain selling only Apple products

Vietnam’s big retailer Mobile World has announced that its TopZone chain will sell Apple products only.

Cơ hội nào cho chuỗi TopZone của Thế Giới Di Động?

A TopZone store that is about to open in HCM City. (Photo: Hai Dang)

On October 22, when iPhone 13 series will be officially offered in Vietnam, 4 TopZone stores will open in Hanoi and Ho Chi Minh City.

According to Mobile World, TopZone includes 2 models: AAR (Apple Authorized Retailer) - the stores located next to Mobile World or Dien May Xanh stores, and APR (Apple Premium Retailer), which are independent stores.

Doan Van Hieu Em, CEO of MobileWorld, expects that the AAR model, with average area of 100-120 square meters, will bring in revenue of VND 2-3 billion/month. Meanwhile, APR stores (180-220 square meters) will earn about VND8-10 billion per month.

This retailer plans to have 50 AAR stores and 10 APR stores in the first quarter of 2022.

According to Hieu Em, in Vietnam, there is no Apple Store or Apple Center model as in other countries, so Mobile World is opening TopZone to have a professional and luxurious shopping space for customers. TopZone will also sell products that have never been in the local market.

 

The success of this new chain is still in question.

Previously, APR and AAR models in Vietnam were successful with names like Future World, iCenter and other stores. However, these stores were quickly surpassed by Mobile World and FPT Shop. Currently, there are not many stores of the APR model in Vietnam, with FPT Retail's F.Studio and eDigi the most outstanding names.

Mobile World used to open stores that sold only products of Apple, but were then closed.

TopZone was born in a new context so Mobile World will be more careful this time. We must wait for the future to see if it is successful.

Hai Dang

Will Mobile World open new TopZone chain abroad?

Will Mobile World open new TopZone chain abroad?

The Gioi Di Dong (Mobile World) has revealed the opening of a new chain named TopZone, with many indications that it will be their second retail chain abroad.

 
 

Other News

.
Coffee, vegetable industries agree on codes of conduct to encourage sustainability
Coffee, vegetable industries agree on codes of conduct to encourage sustainability
BUSINESSicon  17/11/2021 

As many as 42 enterprises from the coffee and fruit-vegetable industries have signed a pledge to show their commitment to support and implement the codes of conduct (CoCs) 

Pandemic will have long-lasting impact on business operations in Vietnam
Pandemic will have long-lasting impact on business operations in Vietnam
BUSINESSicon  17/11/2021 

Many factories, including about 200 contracted factories that make sportwear for Nike Corporation, resumed production in Vietnam earlier this month. 

Hoa Binh: attractive destination for investors
Hoa Binh: attractive destination for investors
BUSINESSicon  04/11/2021 

In an effort to attract investment, especially from the start-up community and young entrepreneurs, the authorities of Hoa Binh province have issued special incentive policies.

Vietnam to attract more investment in seaport development
Vietnam to attract more investment in seaport development
BUSINESSicon  17/11/2021 

Vietnam will need about 313 trillion VND (13.7 billion USD) to develop a modern seaport system between now and 2030, and the funding will mostly come from non-budget sources.

VIETNAM BUSINESS NEWS NOVEMBER 17
VIETNAM BUSINESS NEWS NOVEMBER 17
BUSINESSicon  17/11/2021 

Shares retreat on selling pressure, liquidity remains high

Vietnam Airlines officially receives FAA permit to run direct flights to US
Vietnam Airlines officially receives FAA permit to run direct flights to US
BUSINESSicon  16/11/2021 

National flag carrier Vietnam Airlines on November 16 officially received a permit from the US Federal Aviation Administration (FAA) to operate non-stop commercial flight service between Vietnam and the US.

Vietnam, Israel look toward bilateral FTA next year
Vietnam, Israel look toward bilateral FTA next year
BUSINESSicon  17/11/2021 

Vietnamese Minister of Industry and Trade Nguyen Hong Dien has hailed Israel as a promising market of Vietnam in West Asia.

Mekong Delta has some 2.5 million tons of rice left for export
Mekong Delta has some 2.5 million tons of rice left for export
BUSINESSicon  16/11/2021 

With the local rice demand taken into account, the Mekong Delta region has some 2.5 million tons of rice left in November and December that can be exported.

Vietnam-South Korea bilateral trade to hit $70 billion this year
Vietnam-South Korea bilateral trade to hit $70 billion this year
BUSINESSicon  17/11/2021 

The bilateral trade turnover between Vietnam and South Korea reached $63.4 billion in the first 10 months of 2021 and is likely to exceed $70 billion by the end of the year.

The ‘war of nerves’ between landlords and tenants
The ‘war of nerves’ between landlords and tenants
FEATUREicon  17/11/2021 

Many shop owners have had to suspend their business and give back their premises to landlords because of the impact of Covid-19. But, surprisingly, despite low demand, many landlords have still raised rental prices.

Economists warn of high inflation, low growth rate
Economists warn of high inflation, low growth rate
FEATUREicon  17/11/2021 

Seeking capital to help recover production and business is not easy but it’s not the biggest difficulty, experts say. The tougher task is driving money “to the right addresses at the right time”.

Green economy absorbs in green consumption behaviors
Green economy absorbs in green consumption behaviors
BUSINESSicon  16/11/2021 

Countries in the world have been making efforts to demonstrate their commitments to the climate change battle with the aim to minimize negative impacts on ecosystems and develop a green economy.

Retail revenue likely up 3-4% by year-end, compared to 2020
Retail revenue likely up 3-4% by year-end, compared to 2020
BUSINESSicon  16/11/2021 

Thanks to an expected upturn in retail demand between now and the end of the year, the total revenue for 2021 is expected to have grown by three to four per cent, when compared with the previous year. 

Several listed foreign firms report lower profits and losses in 2020
Several listed foreign firms report lower profits and losses in 2020
BUSINESSicon  16/11/2021 

The majority of foreign-invested enterprises listed on Vietnam's stock market either posted lower after-tax profits or losses in 2020 due to the impact of the COVID-19.

VIETNAM BUSINESS NEWS NOVEMBER 16
VIETNAM BUSINESS NEWS NOVEMBER 16
BUSINESSicon  16/11/2021 

Foreign paper hails Vietnam as economic success story

Vietnam Airlines’s additional shares to be officially traded from Nov. 19
Vietnam Airlines’s additional shares to be officially traded from Nov. 19
BUSINESSicon  15/11/2021 

The Ho Chi Minh Stock Exchange (HoSE) has announced the additional listing of nearly 800 million shares of Vietnam Airlines Corporation, coded HVN, from November 15.

E-commerce promotes Vietnam's digital economy
E-commerce promotes Vietnam's digital economy
BUSINESSicon  16/11/2021 

While tourism has been hit hard by Covid-19, e-commerce has become the driving force for the digital economy in Vietnam this year.

HCM City distribution chains ensure food supply
HCM City distribution chains ensure food supply
BUSINESSicon  16/11/2021 

Nearly 1,600 workers at a supermarket chain tested positive for coronavirus when the fourth Covid wave in HCM City reached its peak over the summer. One of them died.

Farm exports to EU must follow food hygiene requirements: experts
Farm exports to EU must follow food hygiene requirements: experts
BUSINESSicon  16/11/2021 

After one year of EVFTA (EU-Vietnam Free Trade Agreement) implementation, Vietnam’s farm exports to the EU have increased sharply.

Four ‘economic commanders’ at NA forum share their vision about stimulus package
Four ‘economic commanders’ at NA forum share their vision about stimulus package
FEATUREicon  15/11/2021 

All four ministers of economy-related fields were asked to answer inquiries at the last National Assembly session, a rare occurrence in Vietnam.

 
 
 
Leave your comment on an article

OR QUICK LOGIN