The Vietnam Trade Promotion Agency (Vietrade) and Amazon Global Selling announced their cooperation plan on April 11, which aims to assist Vietnamese businesses in enhancing exports and developing brand names through e-commerce.
Speaking at the announcement ceremony, Vietrade Director Vu Ba Phu said that after negotiating, the two sides have decided to set up a long-term partnership with an array of activities.
Accordingly, between now and 2021, they will join hands in programmes on global export and brand name development via e-commerce, and e-commerce training for local enterprises.
Under the global export programme, potential Vietnamese products will be marketed on the Amazon e-commerce sales platform.
On this occasion, Vietrade and Amazon Global Selling announced the first 100 businesses selected to receive training and consultancy in selling their products through Amazon in the US in this June.
These firms will be guided through how to open accounts, complete export procedures, transport goods, and promote their products on the platform.
The most successful firms of the first batch will join a trade promotion delegation to the US in October, during which they will have the chance to participate in many trade promotion activities and engage in exchanges with businesses from big US cities. –VNA