businesses close the sale for export orders in face of shrinking market picture 1
Despite anticipated market difficulty in the year ahead, many Vietnamese businesses, including DH Foods, have received export orders at the beginning of the year. In the photo, DH Foods employees are packaging products for export. (Photo: DH Foods)

Nguyen Trung Dung, chairman of the Board of Directors of DH Foods, said his company was surprised to receive an order including an export container of spices to the Netherlands on January 27, the first working day after a week-long lunar New Year holiday. According to the CEO, while other exporters are facing a shortage of orders due to the global rising inflation and other factors, DH Foods has regularly received orders from demanding markets.

“We exported two containers of new products to Japan at the end of December 2022, and continued to export a number of shipments to the United States in the following month. Currently, we are receiving orders from the European market, so we must mobilize all employees to immediately start work to keep up with the schedule,” the CEO shared.

Meanwhile, the management of G.C Food that specializes in processing aloe vera and coconut jelly, revealed the company has increased evening working shifts in the first days of the New Year to meet importers’ demand with their orders now accounting for about 30% of the company’s production output for 2023.

“This is a positive sign helping the company firmly move forward in a difficult year ahead,” a leader of G.C. Food told tienphong.vn.

The G.C. Food representative said given the fact that consumers in the US and European markets are tightening their belt due to rising inflation, the company has drawn up a strategy to seek new markets such as Eastern Europe, Southeast Asia, the Middle East, and at the same time to diversify products to bring more Vietnamese products closer to consumers overseas in 2023.

With regard to the seafood sector, Ho Quoc Luc, chairman of the Board of Directors of Sao Ta Food, pointed out a significant decrease in orders from some markets has caused the company’s inventory to increase sharply since the fourth quarter of 2022. However, the company has still managed to maintain orders for daily processing to the Japanese and Chinese markets thanks to its proactive restructuring of the market.

“This year, we will increase the shrimp farming area, and at the same time train employees to stand standby when the right time comes, toward the goal of building a long-term stable and sustainable business,” Luc shared.

Inflation is anticipated to keep rising in some major markets globally in 2023 that will deal a blow to businesses of all economic sectors, including garment makers. However, Pham Quang Anh, general director of Dony Garment, revealed he received a call from a customer in the US to close the sale right on January 24 – the third day of the week-long lunar New Year holiday.

“This is the customer the company had worked with before the New Year break and we had sent both product samples and quotes. Surprisingly, just a few days later, they called back and informed that they would expedite the new order agreement after Vietnam ends the Lunar New Year holiday,” said Anh.

Not only Dony Garment, but some other garment makers have also received good news at the beginning of the New Year amid fear the shortage of orders is anticipated to continue until the end of the first quarter or even the second quarter of 2023.

Nguyen Tien Hau, CEO of Hue Textile and Garment, shared that the company has received production orders until the end of the first quarter of 2023, with FOB orders accounting for more than 50%.

According to the CEO, this year the company strives to rake in more than US$130 million from exports. In particular, Hue Textile and Garment plans to invest in a three-storey garment factory that will house 40 production lines, hoping to create more jobs for local people.

Source: VOV