return icon

Chef aspires to bring Vietnamese cuisine to the world

Ton Ngoc Hiep, who already opened 10 Vietnamese “pho” (noodle soup) restaurants in Kuala Lumpur, Malaysia, is planning to bring the brand to the UK and the US.

Chef aspires to bring Vietnamese cuisine to the world hinh anh 1

A Pho Vietz restaurant at Utama shopping mall in Malaysia



Speaking with the Vietnam News Agency (VNA)’s reporters, he expressed his hope to introduce Vietnamese cuisine to Malaysian and international friends. If the COVID-19 pandemic had not occurred, he would have opened “Pho Vietz” restaurants in the UK and the US last year.

Although Malaysia boasts a diverse cuisine, the chef has gained a foothold in the country’s food market as there are 10 “Pho Vietz” restaurants with 120 employees in Kuala Lumpur, only six years after its establishment.


Chef aspires to bring Vietnamese cuisine to the world hinh anh 2

Ton Ngoc Hiep (third from left) in front of his restaurant


Hiep plans to open five more restaurants this year, along with managing another in Hong Kong and promoting the brand in Manchester and New York.

When working at a five-star hotel in Ho Chi Minh City in the 1990s, he was tasked with introducing Vietnamese cuisine to Switzerland diners during a three-month programme.

That working trip kindled his pride when foreigners highly appreciated Vietnamese cuisine, he recalled.

During a trip to Malaysia, he had a chance to meet with foreign chefs who wished to introduce Vietnamese dishes in their menus.

Hiep emphasised that he spares no efforts in gathering fresh materials, in a bid to retain the “soul” of the iconic Vietnamese dish as much as possible.

To run 10 restaurants at the same time while ensuring food quality at each of them, the chef set up a centre for food processing and manufacturing./. VNA

VN tourism needs more chefs

VN tourism needs more chefs

Vietnam currently has about 30,000 chefs, with a unique, rich and highly-appreciated culinary background. The establishment of standards to rank and honor chefs will contribute to a wider presence of the cuisine in the world.

Chefs need professionalism measured

Chefs need professionalism measured

There are some 30,000 Vietnamese chefs working at two-star or higher hotels around the country, which is internationally known for its diverse culinary art.


Vietnam contributes to International Law Commission

Vietnamese Ambassador Nguyen Hong Thao has pledged to make more contributions to the progress and development of international law, for peace, friendship, cooperation and sustainable development worldwide.

Pencak silat fighter enjoys golden year

Pencak silat fighter Quang Thi Thu Nghia has had amazing year of competition when she has won titles from all competitions that she took part in.

Pop singer to compete at MTV Europe Music Awards

Pop singer Pham Dinh Thai Ngan from HCM City will represent Vietnam at the MTV Europe Music Awards (MTV EMA) 2022.

PM hosts national committee on digital transformation’s third session

Prime Minister Pham Minh Chinh chaired the third meeting of the National Committee on Digital Transformation on August 8 to assess digital transformation pace during the first half of 2022 and devise tasks for the time ahead.

Liem to face off against chess king Carlsen at FTX Crypto Cup

Vietnam’s leading chess player Le Quang Liem has revealed that he will take on Norwegian chess king Magnus Carlsen at the FTX Crypto Cup which is scheduled to take place in Miami, USA, from August 15 to August 21.

Vietnam ranks third overall at ASEAN Para Games 2022

Vietnamese athletes bagged seven more gold medals on August 5, the last competition day of the ASEAN Para Games 2022, retaining their third place in the medal tally.

Corporate bond market struggling with challenges

The size of the corporate bond market is estimated at some VND1,374 trillion, equivalent to 15% of GDP. The Government aims to raise this figure to 20% by 2025.

President requires greater efforts to promote value of Ngoc Linh ginseng

Ngoc Linh ginseng deserves the "National treasure" title, and it is necessary to strongly promote the role of this treasure in improving people's livelihoods, President Nguyen Xuan Phuc said .

EVFTA outpaces CPTPP in preference utilisation rate

The utilisation rate of tax incentives set out in the EU-Vietnam Free Trade Agreement (EVFTA) during Q1 soared by over 32%, representing a four-fold rise compared to the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP).

Refusal to issue visas to new VN passport causes problems for travel firms

The rejection of Vietnam’s new passport by some EU member countries is affecting HCM City tourism companies since their customers are unable to travel to those countries.

Vietnam set to scrap COVID quarantine for imported processed seafood

The Ministry of Agriculture and Rural Development has removed COVID-related quarantine requirements for frozen processed seafood products imported for the purpose of reprocessing for export.

HCM City seeks to boost technology transfer from universities

Huynh Kim Tuoc, managing director of Sai Gon Innovation Hub's (SiHub) Start-up Support Centre under the HCM City Department of Science and Technology, affirmed Vietnam holds tremendous potential for technology development

Vigilance urged against COVID-19 amid emergence of new epidemics

Prime Minister Pham Minh Chinh asked ministries, agencies and localities to maintain vigilance against COVID-19 while addressing a meeting in Hanoi on Saturday.

Vietnamese, British agencies coordinate in identifying fire victims

The Consular Department under the Ministry of Foreign Affairs and the Vietnamese Embassy in the UK will continue to coordinate with Vietnamese and British agencies to identify victims in a blaze in Greater Manchester on May 7.

Photo contest highlighting beauty of Vietnamese islands kicks off

Professional and amateur photographers across Vietnam are encouraged to compete in a photo contest highlighting the beauty of Vietnamese Hoang Sa and Truong Sa islands.