return icon

Chinese smartphone brands numerous but sell poorly in Vietnam

VietNamNet Bridge - Many Chinese smartphone brands have entered Vietnam in the last three years but have not sold that well. 
VietNamNet Bridge - Many Chinese smartphone brands have entered Vietnam in the last three years but have not sold that well. 


BPhone was the only Vietnamese smartphone brand launched in the Vietnamese market in 2015. Meanwhile, Chinese brands have been numerous.

Two or three years ago, OPPO, Alcatel, Philips, Huawei, Gionee and Wiko penetrated the Vietnamese market. In 2015, Honor, another brand belonging to Huawei, officially joined the market with Honor 4C, with ‘strong configuration and mild price. After that, Coolpad and Meizu also presented themselves before the public.

In November 2015, the one-time famous brand, which Lenovo bought from Google, officially came back to Vietnam after many years of absence. In late December 2015, ZTE also returned to Vietnam after three years of interruption.

An analyst estimated that over 10 Chinese brands are available in Vietnam, making the low- and middle-class market segments with the selling prices of VND2-6 million, a bit crowded.

Observers commented that OPPO has been following the most professional and methodical branding and marketing strategy in the last three years. This allowed it to oust Nokia/Microsoft from the list of three best sellers and list itself in the top three in both the number of products sold and value, according to GfK.

However, OPPO is the only Chinese brand which has gained success in the Vietnamese market. The remaining brands, including the well-known Huawei, Lenovo and less-known Coolpad, ZTE, Philips and Alcatel, have not been mentioned, or have been listed as ‘others’ in the reports about sales.

While Huawei, Lenovo and ZTE prove to be relatively strong in the world market, they are not favorites in Vietnam.

In fact, an analyst said that OPPO is the only Chinese brand which shows strong determination to do long-term business in Vietnam. 

Two years ago, the newly appointed director of Alcatel said that the manufacturer would spend millions of dollars to develop the Vietnamese market. However, no further move has been taken.

BPhone was the only Vietnamese smartphone brand launched in the Vietnamese market in 2015. Meanwhile, Chinese brands have been numerous.

Huawei has spent money on marketing and branding in Vietnam. However, its money cannot be spent in an effective way like OPPO. 

Meanwhile, Chinese products in general are not what Vietnamese like. High income earners stay away from Chinese products, while only low income earners buy Chinese because of their low prices.

The analyst said in principle, once OPPO can dislodge Nokia/Microsoft from the top 3, it would be able to threaten Apple’s and Samsung’s first and second positions.

However, he admitted that he cannot see the possibility for now, at least because OPPO is a Chinese brand.



Cherry blossoms attract tourists to Sapa

Cherry blossoms have been in full bloom in the tourist town of Sapa, attracting lots of visitors.

President to pay State visit to RoK next week

President Nguyen Xuan Phuc and his spouse will pay a state visit to the Republic of Korea from December 4-6.

Fansipan among five top destinations for mountain trekking at year-end

Renowned tourism website Women's Weekly of Singapore has named Fansipan among the leading five destinations to visit for mountain trekking at the end of the year, with the website noting the Vietnamese mountain’s impressive views.

Dortmund chiefs predict bright future for VN football

Although this was only a friendly game with many of the German stars absent from the starting eleven due to the Qatar World Cup, the victory gave the Bundesliga team food for thought about Vietnamese players.

International designers dazzle fashion fans in Hanoi

International designers left a deep impression on fans of fashion in Hanoi with hundreds of fascinating designs presented at the Aquafina VN International Fashion Week (AVIFW) Fall/Winter 2022.

Monthly Government meeting focuses on year-end key tasks

The Government has established working groups on liquidity and currency, the real estate market and corporate bonds led by deputy prime ministers to stabilise these markets.

Vietnam to reduce environmental impact of textile-garment industry by 2030

The Vietnam Textile and Apparel Association (VITAS) has set a goal of helping Vietnam's textile and garment industry be more environmentally friendly by 2030.

Property brokers no longer manipulate prices as buyers become more cautious

As buyers have become more aware and careful about shady practices, real estate brokers have not been able to sell properties at prices much higher than their real value.

Hanoi to turn middle alluvium ground into park

One more park has been designed for Hanoians. However, it is still unclear when the project will appear, as a number of other projects are still on paper or pending.

Asian investors eye more M&A opportunities in Vietnam

Investors from Japan, the Republic of Korea (RoK), and Singapore are looking for more potential merger and acquisition (M&A) opportunities in Vietnam, pinning high hopes on the long-term growth prospects of the market.

Vietnam's fishery exports exceed 10 billion USD in 11 months

Fishery exports reeled in 10.14 billion USD as of November this year, up 27% annually, said the Ministry of Agriculture and Rural Development.

HCM City want foreign doctors to be fluent in Vietnamese

The HCM City Department of Health has just proposed that foreign doctors should be fluent in Vietnamese if they want to work in the country.

Use of toxic e-cigarettes among students on the rise

After a trial smoke, T lost consciousness, was foaming at the mouth, and his limbs were curled up. Two days later, T regained consciousness at the hospital, but was still in the status of extreme fear.

Vietnam spends US$7.74 billion importing petroleum products

Vietnam imported over 7.5 million tonnes of oil and petrol worth around US$7.74 billion as of mid-November, up 24.1% in volume and 122% in value year on year, according to the General Department of Vietnam Customs.

Vietnam won’t sacrifice the environment for economic growth: Prime Minister

Vietnam takes people as the goal in development. People will enjoy the fruits of a green economy and the government will not sacrifice the environment to pursue economic growth.