VietNamNet Bridge – Though cloud computing services just appeared in Vietnam, analysts believe that the services will rapidly develop in Vietnam thanks to its advantages.
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According to IDC, the global cloud computing market now has a total turnover of $68 billion. The applications in businesses in Asia alone, except Japan, can generate a turnover of $1.3 billion. The region has been witnessing a high growth rate of 40 percent per annum and the growth rate is expected to sustain itself until 2014.
According to Stephane Kimmerline, Marketing Director of Microsoft Vietnam, the cloud computing technology has been changing the way of applying information technology at enterprises. He has affirmed that services will develop rapidly in the time to come, since cloud computing allows businesses to become more flexible in developing and expanding business operations. The new technology allows to satisfy the demand of enterprises with low operation costs. “Therefore, Microsoft has been targeting Vietnamese enterprises with a demand for flexible solutions,” he said.
FPT-IS Company has also joined the market of providing application software to businesses by becoming a partner which implements the solutions of Salesforce.com in Vietnam. Nguyen Tuan Hung, Deputy General Director of FPT-IS, said now is the right time to begin with cloud computing. FPT-IS has chosen Salesforce because this is the software application provider that is pioneering cloud computing technology, while the customer relationship management solution Salesforce CRM is used at nearly 90,000 enterprises worldwide.
According to Hung, cloud CRM is a growing technology which will gradually replace traditional CRMs that require heavy investments and the maintenance of costly equipments. With cloud computing, enterprises can access Salesforce CRM via the internet by leasing users, and they do not have to install any hardware or software. The “services on the cloud” can provide anything enterprises need and at the lowest possible costs.
In Vietnam, many foreign invested enterprises such as Dell, Prudential, ANZ or Capital Land have been using the solution, especially the enterprises which need to have professional customer care networks. The web-based customer-oriented applications can help enterprises have good interactions with customers and help crate a social network which allows users to share experiences and show their demands, therefore, this can help enterprises react promptly and timely.
Prudential began applying Salesforce CRM in 2009. Dao Huu Phuc, a senior executive of Prudential Vietnam said that before using CRM Salesforce, Prudential Vietnam used the traditional three-tier CRM. However, in 2009, when the company pushed up sales, it tried to find out a flexible CRM which allowed staff and sales agent to access it easily anytime and anywhere. Therefore, the company decided to use Salesforce. Phuc said that the total cost of ownership TCO has decreased by 20 percent.
Meanwhile, the Long Hau Industrial Zone is the first client of Microsoft in Vietnam which uses Microsoft Dynamic ERP - Software-Plus-Services. Doan Hong Dung, General Director of Long Hau, said that Long Hau is a mixed industrial zone with many fields, therefore, the company has chosen the solution, hoping that this will bring the most benefits to clients.
“The demand of clients has become more and more complicated, therefore, Long Hau needs to increase productivity and rationalize operational processes in order to increase the business efficiency,” he added.
Source: Thoi bao Kinh te Saigon
