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Comprehensive reform of social insurance propaganda

The goal is to have 100% of officials, party members and employees be informed of the contents of the reformed social insurance policy.


The Prime Minister signed Decision No.1676/QD-TTg dated November 23, 2019 promulgating the scheme on comprehensive renewal of contents, forms and methods of dissemination of the social insurance policy to all cadres, Party members and people in order to create a drastic change in awareness, contributing to creating a consensus in the process of developing and implementing social insurance policies.

Towards universal social insurance

In the period of 2020-2025: Promote propaganda of the social insurance policy to complete the targets of increasing the number of social insurance participants under Resolution No. 28-NQ/TW; create social consensus in the process of amending and completing the legal system of social insurance.

In the period of 2026-2030: Promote propaganda of the social insurance policy to complete the targets of developing the number of social insurance participants under Resolution No.28-NQ/TW; focus on propagandizing new policies on social insurance so that all target groups fully understand the benefits when participating in social insurance.

The goal to 2025 is to have 100% of the propaganda content in accordance with the orientation of social insurance policy reform in each period; strengthening modern propaganda forms based on technology (social networks; short videos ...), harmoniously combining regular propaganda and propaganda campaigns, and prioritizing propaganda campaigns during the period of institutionalization of reformed social insurance policy.

Comprehensive renovation of propaganda tasks

The scheme clearly points out the comprehensive renovation of the contents, forms and methods of social insurance propaganda.

The propagation must help the targeted subjects understand the rights and benefits of participating in social insurance on the basis of proper, complete and profound awareness of the Party's guidelines and the State’s views, policies and laws on social insurance, thereby creating a consensus, changing behaviors to develop social insurance participants.

Propaganda activities must take the subjects of propaganda as the center, focusing on officials, party members; as for the group of common people, farmers and workers in the informal economic sector must be the focus.

It is necessary to define the propaganda of social insurance as a type of service, so the way of propaganda should work under a service delivery mechanism instead of state administrative activities. Methods of propaganda should focus on propaganda campaigns.

The form of propaganda must be diverse and suitable to the characteristics of each target group and region; strengthen the use of multimedia communication tools, and apply high technology and social networks to the propaganda of social insurance.

It should be changed from propaganda and dissemination of policies and laws to propaganda about benefits, roles, meanings and reform contents of social insurance policies in order to create consensus among officials, party members and the people in the process of revising and completing the social insurance policy.

Strengthening the form of propagandizing social insurance based on technology in parallel with direct propaganda. Synchronously coordinating forms of propaganda on the basis of information technology application. Harmoniously combining regular propaganda and propaganda campaigns, giving priority to propaganda campaigns during the period of institutionalization of reformed contents of the social insurance policy. Strengthening multi-dimensional, evidence-based propaganda methods.

Synchronous implementation of solutions

Defining May every year as a month to call for people to participate in voluntary social insurance in order to attract the attention of all classes to the social insurance policy; propagandizing the voluntary social insurance policy and encouraging people to participate in social insurance towards the goal of universal social insurance; encouraging and raising the sense of responsibility of employers in paying social insurance premium for employees.

Developing annual and periodic social insurance propaganda plans and submitting them to competent agencies for approval. Based on the plan of propaganda of social insurance in each period approved by the competent agency and the agencies in charge of implementing social insurance policies, draw up an annual plan for propaganda of social insurance.

Improving the quality and expanding the contingent of communicators of social insurance: 1) The state management agency in charge of social insurance trains a team of key lecturers on social insurance propaganda. 2) The agency in charge of the implementation of the social insurance policy provides training and retraining for a contingent of social insurance propagandists within its management scope. Social insurance propagandists are officials and public servants who have knowledge and understanding of social insurance policies.

Monitoring and evaluating the results of social insurance propaganda: Specifically, building a set of monitoring and evaluation indicators of social insurance propaganda results in each period. Examining, supervising and making preliminary and final reviews of the implementation of social insurance propaganda in each period. Setting up appropriate forms of encouragement and commendation for organizations and individuals that actively participate in diffusing the social insurance policies.

Strengthening measures to prevent and handle social media crises related to social insurance: Proactively collecting feedback on social insurance policies and the implementation of social insurance policies in order to forecast possible communication crises on social insurance and proposing solutions to prevent and deal with communication crisis if it happens. Proactively informing and propagandizing the social insurance policies in order to timely handle communication crises on social insurance. At the same time, actively propagandizing social insurance policies after a communication crisis to strengthen people's confidence in the social insurance system.





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