return icon

Vietnam's consumers willing to spend more money on 'green' food

Choosing safe food with a natural origin has become a new choice for consumers willing to spend more money for green and clean food and drinks.

A report on consumer behavior and trends issued by the Business Association of High-quality Vietnamese Products shows that in the face of poor-quality food and counterfeit goods consumers have become stricter about their choices.

After the Covid-19 pandemic, people’s awareness of improving their health was heightened. Green food, certified by prestigious organizations, and organic food are favored by many families, though it is more expensive than products farmed under traditional methods.

“Consumers are ready to spend more money to buy goods and drinks made of green and safe materials. This is a growing tendency for fast moving consumer goods (FMCG),” the report says.

For food and beverage (F&B), 55 percent of consumers put safety as a top priority. Similarly, in cosmetics, safety is the choice of 66 percent of consumers.

The recent scandals related to food products with no clear origin have worried consumers. The survey found that 43 percent of polled people fear producers use prohibited substances during production and preservation, or use materials that do not meet quality standards. 

About one-third of surveyed consumers fear that production does not strictly follow a standardized safety process, and that more additives than are allowed are being used. Concern about counterfeit products, however, was the biggest concern.

The survey was conducted by the Business Association of High-quality Vietnamese Products on 16,715 consumers, online and offline, at 1,764 points of sale in Hanoi, Da Nang, HCM City and Can Tho.

The report on consumption of organic food by AC Nielsen last year showed that 86 percent of Vietnamese consumers preferred organic food for daily meals.

As income and living standards are being improved, consumers are getting smarter and striving for a healthy lifestyle by using food with organic origin and clean materials.

Tran Chung


Mortgaged assets of enterprise whose owners fled the country are up for sale

Agribank’s Bac Hai Phong Branch has announced the auction of assets used as collateral for a loan provided to Kai Yang Vietnam Co Ltd.

VN-China's Taiwan coordinate in verifying identity of victims drifting at sea

After receiving information from Taiwanese authorities on the case, the Foreign Ministry directed the Taipei office to urgently work with Taiwanese authorities on the matter.

Over 3,200 phishing pages detected in Q1

Phishing attacks have been on the rise in the first months of the year. Chong lua dao, a not-for-profit cybersecurity project, reported that it has discovered 3,271 websites scamming Vietnamese users over the last three months.


SBV's draft regulations encourage banks to support corporate bond market


First-ever baguette festival honours national delicacy

1.6 mobile subscribers in danger of service termination after March 31

The Authority of Telecommunications (under the Information & Communications Ministry) yesterday announced that 1.9 million mobile subscribers successfully certify personal information with their carriers.

Case of four flight attendants carrying drugs remains under investigation

Regarding the case of the four Vietnam Airlines flight attendants who transport drugs from France to Tan Son Nhat Airport, the police have initiated an investigation and will provide updates on the results.

Foreign ownership at some local banks may rise to 49%

The State Bank of Vietnam (SBV) has proposed increasing the foreign ownership cap at some commercial banks from 30% to 49%.

Chinese manager arrested for murdering staff member in Binh Duong

A Chinese director of a company in the southern province of Binh Duong was arrested on Thursday after allegedly murdering a female staff member.

Hundreds of flights added for surging national holiday demand

Vietnamese airlines have provided around hundreds of additional flights to serve travel demand for Reunification Day (30/4) and International Labour Day (May 1).

New 3D virtual space promotes Vietnamese betel nut culture

The practice of chewing betel has deep cultural roots in Vietnamese traditions and is a customary element in engagement and wedding ceremonies, as well as during conversations.

HCM City organises first-ever bánh mì festival

Visitors can browse and enjoy a wide variety of Vietnamese bánh mì with many types of fillings, including vegetarian, as well as other baked goods and sweets.

20 districts, thousands of communes to be eliminated as part of admin reform

Eight districts and 563 communes have been eliminated as part of administrative reform. The figures will double or triple in the time to come.

Vietnam a potential market for shoppertainment: report

Vietnam is one of the most potential markets in the Asia-Pacific region for shoppertainment - a trend that combines online shopping with entertainment.

Education Ministry urges schools to boost vigilance after spate of scams

In response to a spate of sophisticated scams targeting parents and students, the Vietnamese Ministry of Education and Training (MoET) has called on schools to increase their vigilance and strengthen their coordination with parents.