return icon

Covid-19, other topics dominate Facebook in Vietnam in 2021

Meta has announced the four most discussed topics of the year in Vietnam on their two social networking platforms Facebook and Instagram.


Covid-19 và 3 chủ đề khác 'chiếm sóng' trên Facebook tại Việt Nam năm 2021
Covid-19-related topics were mentioned a lot on social networks in 2021.


During the past two years, topics related to Covid-19 have been constantly mentioned in all media channels, including Facebook, which is one of the most prominent channels for information and social discussion in Vietnam. Discussion topics focused on disease symptoms, directives issued by the government on social distancing, and information about the largest vaccination campaign in history.

Besides the concern about the epidemic, the "home-centered" lifestyle that emerged during the time of lockdown led to an explosion in discussions related to the home experience.

Groups sharing stories about life at home attracted the attention of Facebook users in Vietnam, reaching the top 20 groups with the largest number of new members, such as Ở Nhà Vẫn Đẹp! (still pretty at home) and Ở nhà vui thấy bà! (happy at home). Established for more than 1 year, these two groups have had about 1.5 million members, 200-300 posts per day with thousands of interactions on each post.

Natural disasters and landslides

Vietnam is one of the countries heavily affected by natural disasters and climate change. In particular, post-flood landslides usually cause heavy damage. On Instagram and Facebook, discussions related to "landslides" increased dramatically in 2021, showing the community's great interest in natural and environmental problems.

In fact, climate change has long been one of the hot topics attracting public attention in Vietnam. According to the Meta Climate Change Survey and the Yale Program on Climate Change Communication, over 8 out of 10 people in Vietnam said they would like more information on climate change.

Nearly 9 out of 10 people said that they are “somewhat worried” or “very worried” about climate change. In particular, 67% of Vietnamese respondents believed that action to mitigate climate change will improve economic growth and create more jobs.

Cooking, culinary arts

In 2021, the trend of cooking and eating at home rose and generated a large amount of discussion related to food and cooking. Meta's statistics show that the top culinary keywords in Vietnam this year included "Bread", "Coconut", "Cinnamon" and "Flour".

Many Facebook groups related to cooking, baking or sharing recipes were formed, entering the top 50 most popular groups on Facebook and Instagram in Vietnam, with an increase of 500,000 new members on average this year. For example, Esheep Kitchen Family with more than 2.2 million members and tens of thousands of interactions per post, or Dạy Nấu Ăn Ngon and Học Nấu Ăn Ngon (teaching how to cook delicious cuisines and learning to cook delicious food) with nearly 1 million members each.

Interior design, architecture

Spending more time at home also facilitated interest in home decor and living space design, with discussions about interior design and architecture rising sharply year-over-year.

Through Facebook, many users shared photos and stories about living spaces, as well as their experience in decorating, design, and space renovation tips, thereby creating positive online communities. NGHIỆN NHÀ (home addict) is one of the prominent groups on Facebook, attracting 2.2 million members after over 1 year of establishment and more than 700,000 new members since the beginning of 2021.

Hai Dang

Old-fashioned Facebook and the future of new social networks

Old-fashioned Facebook and the future of new social networks

Domestic social networks would promote the strengths of their specialized foundation to develop niche markets and build specialized social networks, combined with mobile payments to create an digital ecosystem of Vietnam.

Australia requires Facebook to pay for news: lessons for Vietnam

Australia requires Facebook to pay for news: lessons for Vietnam

Australia has been at the forefront of an uphill battle against tech giants, though it's still at a starting point.



Corporate bond issuance drops sharply after arrest of Tan Hoang Minh chair

After the cancelation of nine corporate bond issuances of three companies related to Tan Hoang Minh, the volume of private offerings fell sharply by 33 percent to VND30 trillion in April.

Why the stock market sell-off when VN’s economy is strong?

Vietnam’s benchmark VN-Index sold off 11 per cent last week and was down 21 per cent in the year to date at the end of last week after being nearly flat until March end.

Two Vietnamese beauties among Top 50 of Miss Grand Slam 2021

Miss Grand Slam, Nguyen Thuc Thuy Tien, Miss Grand International, Nguyen Huynh Kim Duyen, Top 16 finish in Miss Universe

Vietnamese banks expected to get better credit ratings

Ratings of Vietnamese banks are expected to be continually improved thanks to Vietnam’s positive sovereign credit rating.

Vingroup completes issuing international bonds worth US$525 million

Vingroup Joint Stock Company (Vingroup) has completed its bond issuance on the international market with a total value of US$525 million, according to details given by the Hanoi Stock Exchange (HNX).

Deputy Finance Minister Nguyen Duc Chi takes charge of State Securities Commission

Minister of Finance Ho Duc Phoc had assigned Deputy Finance Minister Nguyen Duc Chi to directly take the charge of the State Securities Commission (SSC) from May 19.

Hanoi approves more than 1 billion USD for Ring Road No. 4 project

The Hanoi People's Council for the term 2021 - 2026 on May 20 agreed to spend 23.5 trillion VND (over 1 billion USD) from the city budget for the Ring Road No. 4 project.

Gov't may recall unused funds for public investment projects

Undisbursed funds for public investment projects could be recalled if local governments failed to implement the projects for an extended period of time,


CPTPP helps leverage Vietnam-Australia investment cooperation

FDI quality in need of fresh policy boost

Despite good performance in foreign investment attraction over the past year, the number of high-tech projects from developed countries investing in Vietnam is modest as compared to the incentives set forth.


Singapore parliament speaker wraps up visit to Vietnam

HCM City to launch Saigon River cruise

Ho Chi Minh City Department of Tourism is planning to launch a three-hour cruise tour along the Saigon River that is expected to be among key tourism products in the area this year.

Online gambling results in huge losses for many players

Online gambling is increasing, with many websites allowing players to place bets. Such gambling has led to real life tragedies.

An unusual cemetery where pets can be remembered

Thousands of pets have been laid to rest in the burial ground of Tề Đồng Vật Ngã Pagoda. Founded 50 years ago, it is a peaceful place in downtown Hanoi where animal lovers can pay their last respects to their beloved pets.

Hanoi examines, revokes pending projects

Hanoi needs to remove barriers and obstacles preventing growth.