The 2025 International Culinary Culture Festival presents a global food journey while showcasing Vietnam as a cultural bridge between nations.

To diversify its tourism offerings for culinary enthusiasts, the Ho Chi Minh City Department of Tourism on October 22 introduced a series of new food-themed travel programmes.

Bui Hoai Son, Standing Member of the National Assembly’s Committee for Culture and Education, said that pho is a cultural “gold mine” if the Vietnamese people can harness it through their creative industry.

Standout features of the Hanoi Old Quarter’s cuisine could be discovered through a cuisine app recently launched by the People’s Committee of Hoan Kiem district.

Culinary culture will strongly contribute to the development of tourism economy and preserving the cultural identity of ethnic groups in the Northern midland and mountainous areas.

Vietnam has planned to develop culinary tourism into a national strategic product, contributing to improving the competitiveness and brand of Vietnam's tourism.

VietNamNet Bridge - While other Asian countries have national festivals to attract foreign travelers, Vietnam has only a few that have been marketed well. 

According to several well-known international travel magazines and tour operators, Hoi An Ancient Town in the central province of Quang Nam is a leading ‘food paradise’ with diverse, tasty and cheap dishes.